education sessions

Designing for Diversity: Learn How to Create Personas To Transform Your Relationships with Stakeholders

In real life, we recognize the diversity of human experience, but often make sweeping assumptions when designing digital experiences or communications strategies. Join us as we provide background on what personas are and how to apply them and provide time to workshop a few personas that reflect their unique audiences.

Speakers

Marcus Iannozzi

March 29

12:00am - 12:00am

Room: 331

Efficient Fundraising: How a Small Shop Can Drive Big Results

In this interactive session, the facilitator will lead a discussion on six key factors that drive success in healthcare programs of all sizes. The discussion will focus on how to lead healthcare fundraising efforts with a limited team and resources by tapping into clinicians and hospital leadership.

Speakers

Ben Golding

March 29

9:00am - 10:15am

Room: 327

The Three-Legged Race: Engaging the Next Generation of Volunteer Leadership & Major Gift Donors

How can a volunteer/staff partner relationship maximize your fundraising potential?  Join Christina Sorbara (campaign cabinet member) and Nancy Horvath (major gift fundraiser) as they discuss some of the hottest topics impacting the next generation of volunteer leadership and major gift fundraisers.  They will explore the best ways to engage the next generation of volunteers, people from diverse backgrounds, and multi-generational donor families toward maximizing fundraising success.

Speakers

Nancy Horvath

Christina Sorbara

March 29

9:00am - 10:15am

Room: Ballroom 2

The Intentional Fundraiser

Does this thought run through your mind at the end of a long day?  "Thank goodness it''s 5 o''clock, now I can go home and get some work done."  So much for work-life balance.  Whether you’re a one-person shop or you manage a large team, The Intentional Fundraiser provides a high-performance approach to achieving success at work while reclaiming your life!

Speakers

Tammy Zonker

March 29

9:00am - 10:15am

Room: Ballroom 3

Monthly Giving: What Fundraisers Can Learn From the UK Experience

What drives monthly giving?  What are the barriers?  In this session, Mark Phillips of Bluefrog, with more than thirty years of experience recruiting and upgrading monthly givers, will share the best practices to apply to your program, as well as what to avoid.  Mark will also share brand new market research into donor attitudes to monthly gifts and real-life examples from the UK. 

Speakers

Mark Phillips

March 29

9:00am - 10:15am

Room: 309

Using the Phone to Qualify Leads and Get Appointments

We all have a phone on our desk or in our pocket.  The phone is a very powerful fundraising tool.  However, the phone is intrusive, so we have to be careful and respectful when we make donor calls.  Whether you are new to fundraising or have years of experience, this session will help you hone your skills and develop personal techniques for successfully talking with your donors on the phone and getting visits.

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Speakers

Tim Logan

March 29

9:00am - 10:15am

Room: Ballroom 4

One Voice, Endless Possibilities: A Guide to Integrated Fundraising

How do you tell your story in an integrated way?  Learn how through a case study about the first integrated campaign implemented by St. Michael’s Hospital:  the strategy, creative, and 40% increase in revenue!  You will learn the good, bad, and ugly of integrated fundraising.  Leave feeling informed and inspired to take on this approach! 

Speakers

Maeve Strathy

Ericka Tovey

March 29

9:00am - 10:15am

Room: 307

What Nonprofits Can Learn About Building an Engaging Brand From Stand-Up Comedians

What can stand-up comedians like Carlin, Seinfeld, or Rock teach nonprofits about engaging new supporters? The answer:  How to stand out!  Leigh Kessler, a former stand-up comedian, TV personality, and branding expert, takes audiences inside the world of stand-up comedy.  He highlights the journey that comedians take to find their authentic voice, grab people''s attention with their story, and communicate with authenticity across any channel, helping fundraising and nonprofit professionals re-imagine how their supporters see them.

Speakers

Leigh Kessler

March 29

9:00am - 10:15am

Room: 324

Fundraising Ethics: Special Considerations When Your Donors Are Older Adults

Charity scandals make sensational global headlines.  A misstep in your local community–or across the continent–can cast a pall on the entire sector. The cry goes out:  someone should do something!  The damaging impact can endure for decades. Ethics in fundraising include the unique and close relationships we have with our donors.  Ethical codes, principles, and practices provide clear direction on how to engage with donors at all stages of life, including elders.

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Speakers

Robbe Healey

March 29

9:00am - 10:15am

Room: Ballroom 1

I’M LEAVING! ….how to hold onto good fundraisers and help them raise much more money

Supported by research with Development professionals, CEOs, Board members and donors, this session exposes mistaken beliefs and outdated practices that make it harder for fundraisers to raise money and easier to leave. Penelope Burk, unfolds a solution that extends loyalty – even among young fundraisers — while improving bottom-line performance of fundraisers.

Speakers

Penelope Burk

March 29

9:00am - 10:15am

Room: 321

In The Black: The Reality of Black Female Fundraisers

Have you ever felt underestimated or undervalued as a black woman fundraiser? Have you ever compromised your authentic self to advance your career? Join us to discuss fundraising In the Black-- an honest and transparent conversation about black women in development and overcoming barriers in competency, compliance, and self-care.

Handouts

Speakers

Cherrelle Duncan

Taylor Ballard

Tiffany Stafford

Lashonda Williams

March 29

9:00am - 10:15am

Room: 318

How to Create an Engaging Donor Journey in 2020

It’s time to take on new terrain by building a targeted multichannel donor journey that ensures every member of your community feels connected to your cause throughout the year. Join us to build meaningful donor relationships through timely touchpoints and track your success so you know how to invest resources.

Speakers

Robin Cabral

Josh Nelson

March 29

9:00am - 10:15am

Room: 316

Exploitation vs. Empowerment in Storytelling

As fundraisers, we develop and craft stories to evoke feelings of emotion and to inspire generations of givers. When individuals are at the epicenter of these stories, often times the line between empowerment and exploitation subconsciously are blurred. Join Orlisha and Jennifer to discuss the difference between the two facets and how we as professionals have the responsibility to protect the images of the persons and missions we serve from an equity lens.

Speakers

Orlisha Fox

Jennifer McGinley

Andrea Martin

March 29

9:00am - 10:15am

Room: 314

The Connected Office

Today’s constituents want to control how they support the causes, but too many nonprofits are falling short. Operating in silos, departments communicating and functioning differently, leaving supporters feeling confused and disconnected. Join us to discuss the pitfalls of disjointed organizational culture and explore the benefits of a connected organization.

Speakers

Kimberly Lewis

Julia Campbell

Beth Ann Locke

Ashley Thompson

March 29

10:45am - 12:00pm

Room: 318

Donor Advised Funds: The New Paradigm in Philanthropy

Donor advised funds (DAFs) are not only here to stay, they are growing faster than any other charitable vehicle.  Yet effectively engaging with donors who establish DAFs can be challenging for development professionals. In this session, we will explore donor motivations for establishing DAFs, the restrictions governing them, how to position your organization to ask for and receive DAF donations, and the underlying ethical issues driving recent controversies.

Speakers

Josephine Everly

March 29

10:45am - 12:00pm

Room: Ballroom 3

The Best Practices to Make Your Donors Love You

Rising stars in fundraising will share their top tips for donor cultivation, retention, and stewardship in this rapid fire panel.  With more than 50 ideas covered, you will leave with strategies and tactics you can implement immediately to bring you closer to your donors and your donors closer to your mission.

Handouts

Speakers

Johnny Avots-Smith

Kelsey DeForest

Tommy Wrenn

Gabrielle Awuma

Penelope Poppers

March 29

10:45am - 12:00pm

Room: 316

Bright Light of Day or Dirty Little Secret? 2020 Ethics

Nonprofit organization ethics is headline news. This trend has no signs of stopping! Scrutiny comes at the sector from all directions. If the mega-charities are judged as hiding things, what about the rest of the sector? Is it guilt by association? Can we rise above it?

Speakers

Robbe Healey

Andrea McManus

March 29

10:45am - 12:00pm

Room: 327

Everything You Know About Boards Is Wrong

So, you think you know board "best practices"?  Term limits?  Board fundraising obligations?  What research data backs up these ideas?  In this provocative session, members of the Alliance for Nonprofit Management Governance Affinity Group will facilitate a robust discussion on the implications of the research.  You will learn to question everything you thought you knew.

Handouts

Speakers

Gayle Gifford

Ann Cohen

Judy Freiwirth

Mike Burns

March 29

10:45am - 12:00pm

Room: 324

A New Narrative for Professional Fundraisers

This session will arm you with the tools and information you need to help you better articulate the importance of your work to the public, the media, your boss, your Board, to those pesky relatives who still haven't quite figured it out, and perhaps most importantly, your donors.

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Speakers

Ian MacQuillin

Jennifer Johnstone

March 29

10:45am - 12:00pm

Room: 307

The Giving Brain: The Neuroscience of Legacy Giving

You know there are hundreds of billions of dollars out there in charitable bequests, and you''d love to get your share.  With limited time, expertise, and money, how do you actually do it?  Any marketer will tell you that the first step in a persuasion exercise is to fully understand your audience.  In this fast-paced session, Canadian legacy giving guru Holly Wagg will help you uncover your audience in an unforgettable way.

Handouts

Speakers

Holly Wagg

March 29

10:45am - 12:00pm

Room: 309

Oh No! Ready for a Crisis? Prepare for the Day You Hope Never Comes

Nobody wants to think about a scandal or emergency at their nonprofit organization.  If the unexpected happens, are you ready?  Whatever the crisis, an alleged fraud, allegations of sexual harassment, an accident, or a suspicious death, you must be prepared.  In this session, learn crisis strategy, proven techniques, and tips on how to prepare for the day you hope never comes.

Handouts

Speakers

Sam Laprade

March 29

10:45am - 12:00pm

Room: Ballroom 4

Portfolio Practices: How to Manage Your Front-Line Fundraising Portfolio for Success

Front-line fundraisers have donors to cultivate, metrics to meet, and budget goals to achieve.  How do we build and manage our portfolios, as individuals and team members, for fundraising success? This session will address best practices in portfolio management and the real-life challenges faced by front-line fundraisers. Using both recommended procedures and personal experiences, we will address moves management practices, techniques for responsible reporting, and setting ambitious but realistic goals.

Handouts

Speakers

Stephanie Johnson

Veronica Kannan

Nat Wyeth

Betsy Purves

March 29

10:45am - 12:00pm

Room: 331

Overcoming Physician Objections to Grateful Patient Fundraising

The majority of donors find their doctors.  Thus as fundraisers, clinicians are natural partners and indispensable in fundraising.  The majority of philanthropy comes to hospitals from grateful patients and their families.  Practiced effectively and consistently, the tenets in this session will aid in increasing physician satisfaction with the development office. 

Speakers

Michael Delzotti

Chris Kasavich

March 29

10:45am - 12:00pm

Room: 321

Are You Prepared to Meet Supporter Privacy Standards?

The General Data Protection Regulation (GDPR) in Europe catalyzed a global focus on privacy. From vigorous FTC and congressional investigations to big tech’s privacy practices and new legislation, one thing is clear—privacy is not just a concern abroad.

Speakers

Cameron Stoll

March 29

10:45am - 12:00pm

Room: 314

Merging Digital and Direct Mail Fundraising

Fundraising is moving to an online experience. This session explores how with targeting capabilities, new acquisition opportunities, and quick data, digital fundraising becomes very attractive, effective and efficient. We will also talk about how to use direct mail and digital fundraising together to create an incredible donor experience.

Speakers

Piper LeJeune

Dustin Pitts

March 29

10:45am - 12:00pm

Room: Ballroom 1

Five Trends With the Power to Change Major Gift Fundraising

Major gift fundraisers are laser-focused on donors, but sector-wide trends are changing the field as we know it.  In this session, we'll explore the big picture, bringing together nonprofit leaders to discuss the decline in broad-based giving and the rise of mega-donors, changing donor demographics,  the relentless emphasis on outcomes.

Handouts

Speakers

Christina Yoon

Joshua Else

Margie Kim

March 29

12:00pm - 12:30pm

Responsive Fundraising: How Your Nonprofit Can Build Lasting Relationships With Today’s Donor

In this session, we address the growing disconnect between donor expectations and nonprofit fundraising. We’ll also share a refreshed model designed to listen to and connect with today’s donor and grow your fundraising in 2020 and beyond.

Speakers

Gabe Cooper

Noah Barnett

March 29

12:00pm - 12:15pm

Room: Marketplace - Learning Lab 1

It’s All About the 'Gram': Using Instagram to Engage Your Donors

A picture is worth a thousand words ... so make them tell the narrative you want! Learn how to build an effective story arc with still pictures and “mini-movies” on Instagram.

Speakers

James Anderson

March 29

12:15pm - 12:30pm

Room: Marketplace - Learning Lab 1

Profiles, Pages, and Groups... Oh Jeez!

Remember when we thought Facebook was just a Fad? Well, turns out it's not just here to stay, but is constantly evolving to incorporate different areas of our lives. This session will talk about key areas of the social network giant and how you can best use it to your and your organization's advantage.

Speakers

John Dawe

David Tinker

March 29

12:30pm - 12:45pm

Room: Marketplace - Learning Lab 1

The AFPeeps Guide to Ramping Up Your Online Professional Networking

Join Scott Fortnum, MA, CFRE, ACFRE for a fast paced look at using professional networking social media platforms for career, donor prospects and staff recruitment.

Speakers

Scott Fortnum

March 29

12:45pm - 1:15pm

Room: Marketplace - Learning Lab 2

SAINS: State of Artificial Intelligence in the Nonprofit Sector

Join Jared and Tim, co-authors of the State of Artificial Intelligence in the Nonprofit Sector for conversation on the possibilities for AI and nonprofits to help improve the world. They’ll review some of the key findings and discuss the innovative ways AI is accelerating nonprofit missions, fundraising and marketing efforts.

Speakers

Jared Sheehan

Tim Sarrantonio

March 29

3:15pm - 3:45pm

Top Strategies for Auction Event Survival

For many nonprofits, silent auctions and special events are critical components to fundraising success. But they don't come easy! From pre-event planning, procurement, sponsors and auction management, to onsite fundraising, executing a successful auction requires the right formula. Yet, many nonprofits use the same strategies year over year. Not anymore! It’s time to examine your auction through the lens of new trends and best practices.

Speakers

Joshua Meyer

March 29

3:15pm - 4:30pm

Room: Marketplace - Learning Lab 1

How to Become a CFRE

The Certified Fund Raising Executive (CFRE) credential is the only accredited certification for fundraising. Join us for an in-depth look at the CFRE credential – what it is, what it can do for your career, how it complements education programs for fundraisers, application requirements, and more.

Speakers

Eva Aldrich

March 29

4:00pm - 5:15pm

Room: 327

You Got the Job! What to Do Your First 90 Days As a Team Leader

Congratulations, you got the job!  Now what? The first 90 days in your new leadership role can seem overwhelming, yet they are critical to the long-term success of your team, development strategy, and fundraising goals.  Learn how using appreciative inquiry can ensure alignment with your boss, board, and team, and how the appropriate use of transparency and vulnerability can set everyone up for success. 

Handouts

Speakers

Melissa Simon

Liz Bear

March 29

4:00pm - 5:15pm

Room: 318

Why Babies at Work will Change Nonprofit Culture for Working Moms

As we continue to tackle issues of equity and inclusion within the workplace, let's talk about one of the most forgotten groups, working moms. Throughout all three sectors, there is a pressure for moms to return as soon as possible, creating stress for the new mom and lower productivity. Join us for an interactive session to discuss potential solutions for aiding working moms.

Speakers

Allison Plattsmier

March 29

4:00pm - 5:15pm

Room: Ballroom 1

Fairy Tale Wedding, Marriage of Convenience or out of Necessity? Creating the Perfect Union Between Business and Your Nonprofit

The marriage between your organization and businesses requires a lot of work and is not to be taken for granted. Learn how to attract businesses, identify their needs, and nurture a relationship to benefit your community happily ever after. The session will include a case study of how one organization, created a program that worked to increase engagement of business supporters to increase their financial support, advocate, and promote the organization’s services.

Handouts

Speakers

Steven Titlebaum

Linda Lysakowski

March 29

4:00pm - 4:30pm

Room: Marketplace - Learning Lab 2

How to Maximize and Utilize Livestream Fundraising

Live Fundraising is one of the fastest growing segments of the charity industry. Zoomers and Generation Z are heavily utilizing this new strategy as they engage using platforms they visit daily. This has expanded beyond the original scope of gaming. Learn the trends and strategies showing success.

Speakers

Michael Wasserman

March 29

4:00pm - 5:15pm

Room: Ballroom 2

Embracing the Power of Your Legacy Pipeline

The success of any legacy program relies on good prospects, inspiring stories, and a strategic approach to moving donors, but what actions and moves do you need at every stage of the process?  This session will share how to implement a three-step pipeline matrix for inspiring donors to leave a legacy to your organization and how to design engaging and personalized supporter journeys that will both excite your donors and build better relationships with them. 

Handouts

Speakers

Ligia Pena

March 29

4:00pm - 5:15pm

Room: Ballroom 4

Advocacy and Philanthropy: Turning Donors Into Powerful Advocates

Our nonprofit organizations can no longer afford to stay silent on the public policies that affect our missions and the communities we serve.  As fundraisers, we are positioned to engage our donors and help them become powerful advocates for our causes and system change.  In this session, we will address the myths and fears around nonprofits engaging in advocacy, and hear from fundraisers who, through effective advocacy, have developed deeper donor relations while increasing giving and donor loyalty.

Handouts

Speakers

Anthony Petchel

Mary-Frances Wain

Tiffany Miller

March 29

4:00pm - 5:15pm

Room: 309

Creating Culturally Responsive Fundraising Campaigns

Organized philanthropy is not doing an adequate job of engaging non-white communities.  African-American, Hispanic, and Muslim donors are solicited less frequently.  These communities suggest they would give more if they were asked more often.  This session will look at fundraising preferences and motivations for giving in non-white and diverse faith communities.  Participants will learn how to move away from a one-size-fits-all fundraising approach and how cultural norms play a role in engaging new communities.

Handouts

Speakers

Saadia Ahmed

Rachel Branaman

March 29

4:00pm - 5:15pm

Room: 307

Sitting Down With Millionaires: Reaching the Difficult-to-Reach Prospect for a First Meeting

Game-changing appointments with major philanthropists.  We all want them.  Learn how. Through 30+ years of the speaker''s practical experience, learn methods, techniques, and fun tips for obtaining appointments with the biggest philanthropists in your community.

Speakers

Armando Zumaya

March 29

4:00pm - 5:15pm

Room: 321

Fundraisers say #MeToo: Addressing Sexual Harassment in the Profession

Research by OSU and the AFP suggests sexual harassment is a rampant problem in the fundraising profession. In this session, we will provide an overview of our research on sexual harassment in fundraising and facilitate a discussion. Our goals are to raise awareness, provide resources, and to move toward solutions.

Speakers

Erynn Beaton

Megan LePere-Schloop

March 29

4:00pm - 5:15pm

Room: 324

Unleashing Your Awesomeness: Career Tips for Emerging Professionals

Join us as young professional fundraisers who have made a name for themselves in their career trajectories share how to have a professional resume that makes you stand out among peers, how to make career shifts along the way, and how to be successful in a variety of workplace settings.

Speakers

Chris Kasavich

Dustin Williams

Melissa Neeley

Emily Reed

March 29

4:00pm - 5:15pm

Room: Ballroom 3

The Top Ten Challenges of Capital Campaigns: How to Fix Them and Still Reach Your Goal

Are you ready for the adventurous ride through the landscape of today''s capital campaign?  You may pack carefully for the trip, but capital campaigns are fraught with adventure, risk, and challenges. In this interactive and practical presentation, two noted capital campaign veterans will guide you through crises and obstacles that you may face on your journey to a transformational fundraising goal.  You will learn creative solutions that ultimately will bring big success!

Handouts

Speakers

Gail Perry

Brian Bonde

March 29

4:00pm - 5:15pm

Room: 314

Find and Acquire New Donors

It's never been easier to introduce your organization to donors with a passion that matches your mission. In this session, we'll mix strategies with tools to walk through the set-up of an online acquisition plan, from targeting and look-a-like audiences to source tracking and determining lifetime value.

Speakers

Chris Clark

March 29

4:00pm - 5:15pm

Room: 316

Pull up a Seat or Build a Table: Emerging Leaders Get Real About Navigating Our Sector as a Woman of Color

Our workforce is changing! Now is the time to prepare talented professionals for leadership roles. What challenges do women of color in development face earlier in their careers? During this session, we will unpack what it looks like to be a young professional of color in the social sector today.

March 30

12:00am - 12:00am

Room: 331

Partners in Philanthropy: Clinicians Are #1

The traditional pipeline in healthcare foundations includes donors, philanthropists to other nonprofits, vendors, and their physicians. This model misses a crucial focus on people who already have a relationship with the organization—its patients. With the shifting landscape in healthcare, fundraising professionals must focus on engaging their hospital staff.

Speakers

Mark McCampbell

March 30

8:00am - 9:15am

Room: Ballroom 2

The Case for Support Playbook: Using the Flexible Story Format to Engage Donors

Stop boring your supporters with your case for support.  They already know what you''re going to say, and it''s too much about you! This session will explore how to create dramatically different and engaging cases for support using powerful psychological tools and frameworks.

Speakers

Bernard Ross

March 30

8:00am - 9:15am

Room: 318

Fundraising After A Tragedy: Finding Your New Normal

In October 2018, a shooting at a synagogue in Pittsburgh forever changed fundraising and communications for a nonprofit that served two of the men who died.  Learn the steps one agency took to handle the influx of media inquiries and donations from around the globe.  Learn how they were able to successfully steward and keep their new constituents informed then and now, and how they found their new normal.

Handouts

Speakers

David Tinker

March 30

8:00am - 9:15am

Room: Ballroom 3

Professional Authenticity or Career Suicide? How to Balance Personal and Professional Identities at Work

What happens when people stop being polite and start getting real?  In this honest conversation with a panel of diverse fundraising professionals, learn how to navigate this increasingly blurry terrain of convergence and how to protect relationships with donors and CEOs.

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Speakers

Alice Ferris

Sarah Weikel

Daphne Logan

Brett Barnes

Brad Richardson

March 30

8:00am - 9:15am

Room: 309

Leadership From Within

Jumping off from well-known leadership theories such as Cashman’s "Leadership from the Inside Out" as well as incorporating philosophies of movement such as the Alexander Technique, participants in this session will explore the connection between great leadership, mindfulness, and body awareness.  Come ready to stretch yourself–both figuratively and literally!  Do you find yourself losing energy during meetings?  Are you unable to move crucial conversations forward?  Are you generally exhausted after work?  Then this is the session for you. 

Handouts

Speakers

Adrienne Longenecker

March 30

8:00am - 9:15am

Room: Ballroom 4

Tips & Tricks to Grow Your Small Shop Bigger, Faster

Do you work in a small, or one-person, shop?  Are you new to fundraising?  Have to do it all?  One of AFP ICON''s most talked about sessions is back with *new* insights along with the tried-and-true ones.  Walk away with *actionable* tips & tricks from professionals with decades of small shop experience that will help grow your shop bigger, faster without sacrificing quality.  This session focuses on small shops regardless of experience level.

Handouts

Speakers

B.Michael McFarland

Jim McBride

James Phelps

March 30

8:00am - 9:15am

Room: 307

Introvert or Extrovert? It Doesn’t Matter… Just Own Your Style

You know about introversion and extroversion.  Have you heard that one of these personality styles is better than the other for fundraising?  Actually, there are strengths and weaknesses to both.  The key to success is knowing your style and owning it. Through awareness you can take advantage of the benefits of your style, and watch out for the hiccups you will be most likely to encounter. Fundraising trainers Mary Cahalane (the introvert) and Chad Barger (the extrovert) will be your guides during this fun introspective session.

Handouts

Speakers

Chad Barger

Mary Cahalane

March 30

8:00am - 9:15am

Room: 321

Keeping Calm: How to Master Your Brain Reward System to Optimize Your Decision-Making, Well-Being and Fundraising Performance

This workshop will open your eyes to the heavy price we end up paying through mental interference caused by the stress, urgency and technology we are subjected to in our lives as fundraisers. The great news is that ineffective conditioning and bad habits can be corrected. Come and learn how.

Speakers

Colin Habberton

March 30

8:00am - 9:15am

Room: 324

What Does Truth and Reconciliation Mean in the Philanthropic Sector?

In 2015, the Truth and Reconciliation Commission of Canada released a final report and 94 calls to action, following a multi-year process of listening to survivors, communities, and others affected by the Indian Residential School system.  Based on a small survey of the philanthropic sector, this session will explore the unique role the sector can play in contributing to the work of reconciliation in Canada.  What is the knowledge level of stakeholders in the sector?  What successes, opportunities, and challenges do they face in supporting the Truth and Reconciliation calls to action? 

Handouts

Speakers

Sharon Redsky

March 30

8:00am - 9:15am

Room: Ballroom 2

No Room For Error - Experienced Women of Color Talk Ceilings, Cliffs & Tables In the Sector

Leading as a woman of color can feel like an episode of Survivor, you have no room for error! During this session, we will explore the challenges of women of color in development and successes in the face of adversity from leaders who have learned to navigate the terrain.

March 30

8:00am - 9:15am

Room: 327

One Size Doesn’t Fit All: How to Engage Donors by Their Generation

Your donors are not the same, and your fundraising approach shouldn''t be, either. The truth is, from the Matures to Generation Z, giving looks different.  Different generations are motivated to give for different reasons. They also give in very different ways.  How can you build impactful and sustainable relationships with each generation?  In this session, learn how to understand their different paths to philanthropy and how to engage them as loyal and long-term donors to your cause.

Handouts

Speakers

Lynnette Adams

March 30

8:00am - 9:15am

Room: 316

Redefining What it Means to ’Be a Man'

Over the past 100 years, we've had brilliant conversations about women's roles and identities in society under the banner of feminism. We've largely been missing a parallel conversation for, with, and about men. Join the discussion about positive masculinities, healthy relationships, and gender equity for our youth, communities, and workplaces.

Speakers

Jake Stika

March 30

8:00am - 9:15am

Room: 314

Supporters in Sight: A Look at Peer-to-Peer Personas

Peer-to-Peer Fundraising programs continue to grow in popularity as networked donors look for new ways to engage with their favorite causes. How do you identify your best prospects? Join us to uncover unique motivations and key indicators that may make a donor likely to engage in your Peer-to-Peer Fundraising programs.

Speakers

Robyn Mendez

March 30

8:00am - 9:15am

Room: Ballroom 4

Donor-Centered Fundraising ….How to Hold Onto Your Donors and Make Much More Money in a Changing Giving Environment

Donor-Centered Fundraising, Penelope Burk’s strategy that sustains donor loyalty and raises more generous gifts by aligning fundraising with donors’ requirements. With two decades of research, Donor-Centered Fundraising is the only statistically-supported fundraising philosophy with the power to bring donors and non-profits together to achieve substantial growth.

Speakers

Penelope Burk

March 30

9:15am - 9:45am

Room: Marketplace - Learning Lab 2

Social Fundraising Features That Make Peer-to-Peer Easier than You Think

Yes, social fundraising IS for your nonprofit! Join a focused overview of specialized social fundraising integrations; learn how you can implement the newest peer-to-peer strategies with one hand tied behind your back. Discover which social fundraising platforms are proven successes and which ones are up-and-comers with unlimited donation potential.

Speakers

Andrew Webb

March 30

10:00am - 10:30am

How Multi-Channel Marketing Automation & AI Can Help Your Nonprofit Be More Responsive, Raise Retention Rates, and Grow Giving

Donors live in a real-time, personalized world. Yet, nonprofits rely on analog, fix fundraising strategies. In this session, we’ll release you from the rusty handcuffs of analog fundraising strategies and showcase how modern nonprofits are using marketing automation, AI, and predictive donor journeys to hyper-personalized each donor’s experience.

Speakers

Gabe Cooper

Noah Barnett

March 30

10:00am - 10:30am

Room: Marketplace - Learning Lab 1

Learn All About AFP 360°l Powered By Korn Ferry Advance

Join us for a session with Korn Ferry Advance, our business partner which offers a 360-solution for professional success. Attendees will receive an overview of the cutting edge technology tools, such as a traits assessment and interview prep app designed with artificial intelligence. Get yourself set up with AFP 360°!

Speakers

Valerie Hayes

March 30

10:15am - 11:30am

Room: Ballroom 1

Everything That’s Wrong With Fundraising Self-Regulation–And Quite a Bit That’s Right

This session presents new ways of thinking about fundraising self-regulation that can lead to more focused and targeted regulatory initiatives and foster better mutual understanding and collaboration between regulators and those they regulate.  It also identifies practical ways to improve fundraisers’ compliance with existing standards. 

Handouts

Speakers

Ian MacQuillin

March 30

10:15am - 11:30am

Room: 316

A (Cis) Man’s Place Is in This Session: No, Really, Come to This Session

Do you get a sense that womxn in the fundraising field have a heavy load to bear?  Do you feel like some men are making all men look bad?  Are you wondering what YOU could do--or not do--about it?  You don’t have to be that guy anymore.  Come learn how to help seed change.

Speakers

Heather Hill

Ashley Belanger

Tycely Williams

Cherian Koshy

March 30

10:15am - 11:30am

Room: 318

We Really Don’t Want That Book / Collection / Artwork! Artfully Rejecting and Redirecting Gift-in-Kind Conversations

Ever had someone contact you about donating a gift-in-kind (GIK), only to find out their "treasure" is really troublesome for you and your organization?  Do you work in a GLAM (Gallery, Library, Archive, Museum) institution that struggles with its GIK policies and donor conversations?  In this session, learn how to deflect and redirect those "treasures" while keeping--and even improving--solid donor relationships.

Handouts

Speakers

Karlene Jennings

Keith Gorman

March 30

10:15am - 11:30am

Room: 307

Practicing Gratitude, Learning From Fred Rogers, and Making Fundraising More Meaningful

Numerous studies suggest that practicing gratitude helps prevent illness, promotes optimism and happiness, and strengthens relationships.  The research applies as much to leading a meaningful life as it does to feeling inspired on the job and effectively engaging donors.  This session will present gratitude as a choice and explain ways to cultivate a grateful disposition.  It will also make recommendations about thanking donors well, appreciating colleagues, and finding inspiration in the highest hopes and ideals of your organization. 

Handouts

Speakers

Alan Friedman

March 30

10:15am - 11:30am

Room: Ballroom 4

The Right Stuff: Innovative Approaches for Recruiting Fundraising Staff

Talented and skilled fundraisers are in perpetual demand.  How do you find the right ones for your organization?  This session provides research-based tools and strategies for effective hiring from recruitment and screening to interviewing and selection.  Join us to learn new and creative approaches to this essential activity.

Handouts

Speakers

Sarah Nathan

Genevieve Shaker

March 30

10:15am - 11:30am

Room: Ballroom 2

Fish in Your Own Pond: Combining Analytics and Stewardship to Raise More Money

Did you know that donor attrition is at an all-time high and second gift conversion is at an all-time low?  In this session, learn about a proven method to create deeper relationships with your current donors, to "fish in your own pond" for those who have higher capacity or are prospects for other forms of giving.  Learn to combine stewardship with donor database analytics, and refocus on both the art and science of fundraising.

Handouts

Speakers

Sam Laprade

March 30

10:15am - 11:30am

Room: 324

The Ins and Outs of Non-Profit Startups

Breaking into the non-profit world can be just as daunting as starting a new business. Competition with larger organizations coupled with establishing relationships, attracting new donors and supporters can be a struggle in and of itself. This often leads to non-profits closing before getting off of their feet. Join local Presidents and Chief Executive Officers as they discuss strategy, generating revenue, finding your niche and overcoming the struggles of operating a non-profit startup.

Speakers

Van Brooks

Emily Thompson

Ben Cecchini

Damion Cooper

March 30

10:15am - 11:30am

Room: 321

Five Tips On How To Get Lots Of Money From Donor-Advised Funds

NPT’s 2019 DAF Report found that giving through DAFs has nearly doubled in the past 5 years. The power of DAFs, especially as a vehicle for international giving, is yet to be fully tapped into by fundraisers. This presentation will provide tips on how to successfully secure philanthropic funds from DAFs.

Speakers

Ted Hart

March 30

10:15am - 11:30am

Room: 314

The Psychology Behind Successful Fundraising Events

Fundraising galas and events succeed when they win the hearts and minds of their guests.  When planning an event, what are the psychological and emotional triggers to consider that will help better connect guests to your cause?  Learn a 3-step plan for maximizing guest engagement and turning guests into post-event donors.   

Handouts

Speakers

AJ Steinberg

March 30

10:15am - 11:30am

Room: 309

Ask For Anything Artfully

What if you had a specific 3-sentence recipe to ask for anything? You will write and speak an Ask for a Major gift or anything - event sponsors, operations, board service, and endowment gifts. You may rock at creating a great relationship, but the gift comes from a clear ask, confidently delivered. Learn how with Marcy Heim’s special presentation style of fun and hands-on action!

Speakers

Marcy Heim

March 30

10:15am - 11:30am

Room: Ballroom 3

Fundraiser Burnout: How Well Are We Looking After Ourselves?

In 36 years of fundraising, I have personally seen fundraisers suffer from burnout, depression, alcoholism, premature death, and even suicide.  Many of us probably know friends and colleagues that are affected.  I have been there.  In this session, we will explore causes of stress and burnout, how to recognize the signs in ourselves and others, and explore ways in which we can address the situation.

Handouts

Speakers

Ligia Pena

Daryl Upsall

March 30

10:45am - 11:15am

Room: Marketplace - Learning Lab 2

Automate Your Membership Renewals—Retain More Donors, Raise More Money, Go Home Early

Learn how to automate your membership or annual fund renewals. See how to set up your creative, establish your renewal series communications, create your segmentation queries, and set up your reports once—and then run your renewals all year. Do this in a single channel or across multiple channels.

Speakers

Melissa Wyers

March 30

11:30am - 12:00pm

Room: Marketplace - Learning Lab 2

A Nonprofit’s Tech Stack: Accessible Data for All

Decisions around nonprofit tech stack is no longer the IT department’s alone. Modern day tech stacks empower all departments, requiring decentralized decision making around software, services and tools. Join us to dissect the meaning of accessible data and discuss the importance of a tech stack that helps a nonprofit grow.

Speakers

Tim Sarrantonio

March 30

11:30am - 11:45am

Room: Marketplace - Learning Lab 1

#BlameJosh’s Must Have Social Media Tools for 2020

Trends change, technology advances, and correspondingly, social analytics and social media management tools become increasingly more powerful. What are the top social media tools to have on your radar in 2020? #BlameJosh has your list.

Speakers

Josh Hirsch

March 30

11:45am - 12:00pm

Room: Marketplace - Learning Lab 1

Social Media and Donor Relations, a Strategy for Success!

Now is the time to take a careful look at how your social media tools best fit into an overall donor relations strategy. Seeding and nurturing these online conversations requires significant strategy and effort. The real value of social media is in the genuine, authentic conversation that exists. Together we will explore how you can use social to thank and deliver impact to your donors!

Speakers

Lynne Wester

March 30

12:00pm - 12:15pm

Room: Marketplace - Learning Lab 1

As Seen on TV - How Donor Relationships and Philanthropy Are Seen in Modern Media

Ever wonder where donors receive their information on the nonprofit industry? Look no further than the latest episode of a TV show, Netflix or movies. We'll examine how giving is portrayed in pop culture, and learn how we can prepare for conceptions of generosity and the media. Come be entertained and informed, and share a chuckle with peers while watching clips of relevant videos and examining the outcome of each. No shipping and handling charges needed!

Speakers

Lynne Wester

March 30

12:15pm - 12:45pm

How to Reenergize Your Signature Event with Ambassador Fundraising

Fundraising events are ripe for innovation. In this session, we’ll discuss how to bring together the real world and digital world through Ambassador Fundraising to grow your event beyond the ballroom. Ambassador Fundraising leverages peer fundraising in conjunction with any type of event to drive attendance, sponsorships, and/or donations in a competitive, social fundraising campaign.

Speakers

Kelly Velasquez-Hague

March 30

12:30pm - 1:00pm

Ethics in the Age of Social Media (*AFPeeps Nest @ The AFP HUB)

In this short, interactive discussion, we'll pose a few questions about important considerations about ethics in the age of social media based on real-world situations.

Speakers

Alice Ferris

David Tinker

James Anderson

March 30

1:00pm - 1:30pm

Direct Mail is Hot Again

Fundraisers are loving the return on investment on direct mail. With 98% of people checking their mail daily and 82% reading their mail for at least one-minute, direct mail is the most effective and efficient way to renew, acquire and steward donors. Come see how fundraising direct mail has been transformed - making it easier, faster, & cheaper. Get more time back in your day, all while raising money for your mission!

Speakers

Joe Leach

March 30

1:00pm - 2:15pm

Room: Marketplace - Learning Lab 2

Giving in the Age of The Empowered Consumer

Today’s consumers have expectations related to digital technology. For nonprofits, these consumers are today’s donors. By meeting them where they are in the digital world with the empowering experiences they’ve come to expect, nonprofits can drive donations, increase revenue, and connect to the next generation for immediate and enduring growth.

Speakers

Ray Gary

March 30

1:15pm - 2:30pm

Room: Ballroom 1

Your Next Planned Gift is Just a Phone Call Away!

This session will explore current statistics and trends in planned giving and look at new ways to enhance your organization’s planned giving efforts. Discover techniques for identifying planned giving prospects, soliciting potential donors, and closing the gift over the phone. Most planned giving donors say they were "simply never asked” for a gift. Learn how your organization can avoid this common pitfall and develop a thriving and profitable planned giving marketing and solicitation plan.

Handouts

Speakers

Anthony Alonso

March 30

1:15pm - 2:30pm

Room: 309

Changing Global Paradigms: Leading on Shifting Sands

Leadership in 2020 requires a different set of skills, talents, and experience than before, and the shift will become even more dramatic over the next decade.  Drawing from extensive experience leading organizations, chairing boards, and coaching CEOs and board leaders, speaker Bob Carter, CFRE, will engage participants in a dynamic discussion on leadership.

Speakers

Bob Carter

Tessie San Martin

March 30

1:15pm - 2:30pm

Room: Ballroom 3

Killing It on the Job When the Job Is Killing You

You’re a fundraiser who knows her craft– you should be killing it!  Is the job killing you instead?  Fundraisers face massive pressure to raise more and more money while also facing the unique challenges of working in nonprofit organizations.  In this session, learn to differentiate between typical pressures and toxic stressors.  The speakers will walk you through common challenges and offer four paths to success, distilled from our four decades of experience.  We got you!

Handouts

Speakers

Beth Ann Locke

Clay Buck

March 30

1:15pm - 2:30pm

Room: Ballroom 2

Seven Things Every Donor Wished We Knew

This is the session your donors want you to attend, and so does your supervisor!  Too often we approach fundraising from our own point of view.  However, we can be far more successful by looking at fundraising from the only point of view that really counts, the donor''s.  Come and learn how to make our jobs far more rewarding, raise more money, and have fun doing it.

Handouts

Speakers

Wayne Olson

March 30

1:15pm - 2:30pm

Room: 327

How to Cook a Perfect Ask: The Ultimate Recipe for Corporate Partnerships

Do you know why companies engage in social causes?  Do you know how to prospect and identify opportunities for new corporate partnerships?  How can you be a master chef in fundraising?  Learn from two corporate fundraising experts who will demonstrate the main ingredients to persuade a company to donate and how to secure new partnerships through relationships with existing and potential donors.  Come find out the best recipe for corporate fundraising.

Handouts

Speakers

Ana Flavia Godoi

Thiago Massagardi

March 30

1:15pm - 2:30pm

Room: 327

New Delhi to New York and Mumbai to Montreal: Indian Immigrants Make Their Philanthropic Mark

The Indian community is one of the fastest growing diaspora groups in the United States and Canada.  As they establish new roots, philanthropic giving has already become a mainstay feature in their settlement story.  How can your organization build bridges with Indian immigrants and the next generation?  In this session, two academic researchers and two fundraisers join together to share their knowledge and experiences in engaging and stewarding this high potential donor group.

Handouts

Speakers

Krishan Mehta

Bernadette White

Nivisha Mehta

Manju Ramachandran

March 30

1:15pm - 2:30pm

Room: 307

Inconceivable! That Metric Does Not Mean What You Think It Means

Do you ever get the feeling that your development metrics are not helping you make smarter decisions?  Is your board insisting on looking at the same numbers they have since the Stone Age?  In this session, we will take a fresh look at fundraising metrics, including their flaws, fallacies, vulnerabilities, and strengths.  We will examine the metrics we use today, how to improve them, and the metrics we should use in the future. 

Handouts

Speakers

Kirk Schmidt

Wes Moon

March 30

1:15pm - 2:30pm

Room: 324

Mission vs Money: Maintaining Public Trust and Upholding Ethical Principles in Fundraising

Public trust of nonprofit organizations is essential for effective fundraising. Because of their mission, nonprofits and their leaders are held to a higher standard of ethical performance that is missing in many for-profit companies today. Fundraisers and NPO leaders must balance competition for donors and dollars while upholding ethical standards that may sometimes challenge their organizations. Professionals will review and define the Code of Ethics, improve accountability and transparency, and leave with an understanding of the importance of ethical fundraising. Participants will review relevant ethical cases and assess their knowledge and information related to ethical code violations.

Handouts

Speakers

Yulunda Davis-Quarrie

Gina Johnson

March 30

1:15pm - 2:30pm

Room: 321

Pipedream or Pipeline: Strategies for Diversifying Your Board, Donors, and Staff

Effective and equitable nonprofits don’t just happen. Building diverse directors, staff, and donors requires intentionality. An interactive leadership panel from Baltimore will describe their experiences and practices. Learn how to become equipped in attracting and retaining diversified leadership and donors.

Speakers

Carmen Marshall

March 30

1:15pm - 2:30pm

Room: 314

Efficient Yet Personal Major Giving Strategies

Learn how to Integrate your CRM with the tools your teams use most to drive staff productivity. We will share how nonprofits boost gift officer productivity by leveraging email templates, scheduling meetings, entering gifts or contacts, and automatically capturing data without having to nag them.

Speakers

Mia Rodrigues

Chris Clark

March 30

1:15pm - 2:30pm

Room: 318

Putting Your Board to Work: Designing Customized Donor Development Plans and Trainings for Your Small to Mid-Sized Nonprofit’s Board

Are you a small or mid-sized nonprofit ready to guide your board to the next level?  Not sure where to start?  Come learn how to teach your board the joy of development!  This highly interactive session will show you how to design your own board development training and how to craft and deliver customized development plans for immediate results.

Handouts

Speakers

Annam Manthiram

March 30

1:15pm - 2:30pm

Room: 316

Parent Trap: Exploring the Stereotypes and Pressures of Working Parents

Globally, the modern family of today continues to evolve and the lives of working parents are constantly evolving with it. This panel will bring together a diverse range of working parents with different backgrounds and experiences to explore the stereotypes and pressures of being successful working parents.

Speakers

Kimberly Lewis

Allison Plattsmier

Puneet Luthra

Ruth LaToison Ifill

Joshua Marshall

Lacey Kempinski

Taylor Shanklin

March 30

2:30pm - 3:00pm

Room: Marketplace - Learning Lab 1

Learn All About AFP 360°l Powered By Korn Ferry Advance

Join us for a session with Korn Ferry Advance, our business partner which offers a 360-solution for professional success. Attendees will receive an overview of the cutting edge technology tools, such as a traits assessment and interview prep app designed with artificial intelligence. Get yourself set up with AFP 360°!

Speakers

Valerie Hayes

March 30

3:00pm - 4:15pm

Room: 309

Why You Need More Women Donors and How You Can Get Them

You need more women donors!  Women have the potential to change your nonprofit organization with their philanthropy.  Learn how to engage them, how the differences in their attitudes about wealth and philanthropy affect their giving, and how you can influence current and future generations of women to give more.  Real people share their stories, and research studies confirm what we have assumed but now know for sure.  Women''s philanthropy is part of the future.

Handouts

Speakers

Lois Buntz

March 30

3:00pm - 4:15pm

Room: 327

Your Shop’s Ops: A Guide to Maximizing Donor Data Management

This interactive workshop will provide attendees with tangible action items around donor data management, user support, training and more. Come learn specific ways fundraisers can prioritize and enhance data operations to maximize fundraising results. When you implement these practices, your donors will notice and your team will thank you!

Handouts

Speakers

Juliana Weissbein

Amy Dorfman

Barbara Caceres Cerda

March 30

3:00pm - 4:15pm

Room: Ballroom 3

Grant Seeking 2.0: How to Effectively Engage Next-Generation Foundation Boards and Staff

We are in the midst of the most significant "changing of the guard" in the history of philanthropic foundations as the next generation of leaders assumes key staff and board roles.  Learn how to effectively engage them, from initial contact through the submission of your proposal, to gain their attention and trust and secure crucial grant support for your organization.

Handouts

Speakers

John Hicks

March 30

3:00pm - 4:15pm

Room: 324

Fundraising Across Borders: Working with Volunteer Leadership and Major Donors Outside the United States

In today''s globalized world, more and more U.S.-based nonprofit organizations are beginning to fundraise abroad. While this presents opportunities for expanded brand awareness and meaningful major gifts, it also presents unique challenges. How do you learn about cultural nuances and adjust your approach accordingly? How do you best engage volunteers who live hours, possibly even many time zones away?

Handouts

Speakers

Amy Parker

Jenny L. Williams

Jennifer McMillan

March 30

3:00pm - 4:15pm

Room: 318

What Mystery Shopping Tells Us About Donor Care (or Lack Thereof)

Think your organization is excellent at donor care? If your staff were mystery shopped, are you certain they would respond according to ethical best practices? This session explores how Fundraising Institute Australia developed and managed a member mystery shopping program to improve ethical fundraising, particularly around donors in vulnerable circumstances.

Education Track

Practitioner

Handouts

Speakers

Katherine Raskob

March 30

3:00pm - 4:15pm

Room: 307

How to Generate Results With GRACE, a Five-Step Public Relations Planning Process

Looking for ways to transform your nonprofit’s mission and add value to the work you do?  Learn how to create impact and deliver measurable outcomes with GRACE, an award-winning five-step planning process for your development and public relations efforts.  Come to this session prepared with a goal, and the speakers will walk you through the strategic planning and basic communications principles.  Bring a pen and paper, your laptop, or your tablet and be prepared to take action.

Handouts

Speakers

Marisol Barrios

March 30

3:00pm - 4:15pm

Room: Ballroom 4

Crushing It: Capital Campaign Communications That Knock Their Socks Off

How do you write capital campaign communications so they inspire donors to take action?  How can you better use communications to engage with campaign ambassadors and donors early on?  What print or digital tools will you need during each phase?  This session will focus on the best ways to communicate your case for support so you can close big gifts with confidence.  Learn how to engage with major donors in new ways.

Handouts

Speakers

Sarah Durham

Vicky Bisogno

Bonnie Epstein

March 30

3:00pm - 4:15pm

Room: Ballroom 2

The “5 Steps” for Any ASK

Do you want your CEO, board, staff, and volunteers to all be on the “same page” when it comes to making any ASK? My “5 Steps for Any ASK” provides the structure, focus, and certainty to get you to YES in record time!

Speakers

Laura Fredricks

March 30

3:00pm - 4:15pm

Room: 321

When Small Becomes Big - How a Small Hospital Development Team Survives a Merger

Going through or gone through a merger recently? Come hear from a fundraiser on how to thrive after their hospital was acquired by a large health system. We’ll discuss the challenges like merging the database and maintaining your identity along with the awesome resources like prospect research and communications specialists.

Speakers

Mark Chilutti

March 30

3:00pm - 4:15pm

Room: 314

The Human Factor: Supporting Successful Change Initatives

As fundraisers, you are constantly evolving and changing practices. We’ve all heard the stats—70% of change initiatives do not succeed. Join us to explore how you beat those stats. You’ll learn how to define change, analyze potential impacts, set expectations, and stick with new initiatives for the long haul.

Speakers

Michael Reardon

March 30

3:00pm - 4:15pm

Room: 316

Rage Philanthropy: The Good, the Bad, and the Unknown

Anecdotal evidence and recent media reports suggest that donors are increasingly political in their gift-giving practices.  But what do we really know about this phenomenon dubbed “rage philanthropy”?  What impact does it have on organizations?  This session will share emerging research and offer suggestions for fundraisers working with politically-minded donors.

Handouts

Speakers

Sarah Nathan

Amy Voida

Melanie Sidwell

March 30

3:00pm - 4:15pm

Room: Ballroom 1

Beyond the Hype: What Actually Works in Digital Fundraising and Social Media

Tired of all the hype around social media, especially when it comes to fundraising? Want to learn what *actually* works and how to prioritize your digital fundraising efforts to drive donations and build community?  Yes, even small nonprofits can get real results on social media.  We will show you how in this interactive, tactical workshop for digital fundraisers who want to start working smarter, not harder on social media. 

Handouts

Speakers

Julia Campbell

Josh Hirsch

March 30

4:00pm - 4:30pm

Room: Marketplace - Learning Lab 2

How to Prepare for and Activate an Emergency Fundraising Campaign

Whether it’s a disaster or social movement, advocates want to begin fundraising instantly. They are flocking to crowdfunding sites, Facebook fundraisers or other solutions to get involved when a moment that moves them happens. Join us to discuss preparation for these reactive fundraising moments from a talent and technology perspective.

Speakers

Michael Wasserman

Becky Sendrow

March 30

4:45pm - 5:15pm

Room: Marketplace - Learning Lab 1

The Peeps Show!

Compete for fabulous prizes just by answering questions about social media statistics, best practices, and online randomness. Come with your game face on!

Speakers

Josh Hirsch

James Anderson

March 31

8:00am - 9:15am

Room: Ballroom 2

You Need a Killer Opening Act: The Role of the Annual Fund in Major Giving

Major gifts are essential to fundraising and campaign success.  Many major gift donors begin their giving with a gift to your annual fund.  In addition to securing new donors and annual gifts, a successful annual fund can help upgrade donors, build donor loyalty, and develop major gift and planned giving donor prospects. In this session, we will discuss how the annual fund can help increase major gift results.

Speakers

Tim Logan

March 31

8:00am - 9:15am

Room: Ballroom 3

I’m New, and I Want to Be Good! Jump Start Your Career with Eight Key Tips

Are you new to your job?  Do you have lofty dreams and goals to make a difference, but you''re not sure where to begin?  In this session, you will learn 8 key tips from a seasoned fundraiser. These tips will help you get started and put you on the path to quicker success. You will return home ready to impress your colleagues and show them you are ready!

Handouts

Speakers

Mark Chilutti

March 31

8:00am - 9:15am

Room: 309

Let’s Talk About Trust: Professional Fundraising and Public Perception

Fundraising is problematic because it is too professional to be trusted and not adequately professional to warrant trust. Drawing on recent research, this session will explore why a general distrust of professional fundraising persists and consider how fundraising can gain trust in order to better serve public interest.

Handouts

Speakers

Juniper Locilento

March 31

8:00am - 9:15am

Room: 321

Using Digital to Dig Deeper in Your Database and Drive Donor Development

Four out of five organizations do not use the information they have at their fingertips to their maximum potential, likely because the information they're collecting in their databases is stale or ineffective. This workshop will tell you how organizations of all sizes can use data collection, free (or inexpensive) technology solutions, and digital engagement techniques to move prospects up the ladder to super-volunteers and major donors.

Handouts

Speakers

John Dawe

Brianna Gianti

March 31

8:00am - 9:15am

Room: 316

Bitcoin - the Next Frontier of Fundraising

Bitcoin is the most lucrative new fundraising opportunity for non-profits. This session will walk you through the basics of bitcoin, blockchain, and crypto tokens. We’ll look at different ways to set up a crypto donation program, and understand how to find and steward crypto donors.

Speakers

Anne Connelly

March 31

8:00am - 9:15am

Room: Ballroom 4

A Christian, a Muslim, and a Jew Walk Into a Room...

Should you offer a Christian donor a cookie during Lent?  Is it okay to book a meeting with a Muslim donor on a Friday?  Should you wear a head covering to talk to a Jewish donor?  Where to start?  In this interactive session, learn ideas and tips for understanding and communicating with people of faith.  The only stupid question will be the one you didn''t ask.

Handouts

Speakers

Ann Rosenfield

Lori Guenther Reesor

Irshad Osman

March 31

8:00am - 9:15am

Room: 307

Donor Love: Brain, Data, and Experience to Supercharge Your Donor Retention

Have you ever wondered what "donor love" or retention means in practice and how to measure it?  With the help of neuroscience and real fundraising cases from around the world, this session will show how to engage donors using science, experience, and data to supercharge the lifetime value (LTV) of donors.

Handouts

Speakers

Francesco Saverio Ambrogetti

March 31

8:00am - 9:15am

Room: 318

Prospect Identification Techniques To Find Hidden Gems And Get On The Road Faster

Pipeline feeling a bit stale? Come learn how to refresh your discovery initiatives with basic identification techniques using Excel and information from your own database. In this session, we will cover GW’s qualification project where frontline fundraisers and prospect development partnered to qualify over 1,000 constituents in nine months.

Speakers

Anne Dean

Tracy Sullivan

March 31

8:00am - 9:15am

Room: 324

The Significance of Impact Measurement and Management As A New Opportunity for Fundraising Growth

A consensus is emerging regarding the definition and structure of how to measure and manage an organization’s impact on society and the environment. This workshop will cover the fundamentals, risks and new growth opportunities of this shift bringing fundraisers, corporations, investors, philanthropists and the interests that they serve, closer together.

Speakers

Colin Habberton

March 31

8:00am - 9:15am

Room: 327

Key Thinking Strategies of Phenomenal Leaders

As a leader, your thinking has a greater impact on your results than any other factor.  In this session, you will learn how to challenge your self-imposed limitations to reflect the thinking of today’s most accomplished leaders.  You will walk away with tangible strategies for overcoming your biggest leadership obstacles.

Handouts

Speakers

Kim Ades

March 31

8:00am - 9:15am

Room: Ballroom 1

The Influential Fundraiser

Fundraisers must exert influence with major donors, board members, and colleagues. This session is based on The Influential Fundraiser by Bernard Ross and draws on psychology and neurology to win people over in one-on-one situations.  We will focus on effective solicitation with high value donors and cover the 5 Ps: passion, proposition, preparation, persuasion, and persistence.

Speakers

Alan Hutson

March 31

8:00am - 9:15am

Room: 331

How Fundraisers Leverage LinkedIn to Elevate Their Mission

Join the Head of LinkedIn for Nonprofits to lead you through practical guidance on how to: elevate your organization's brand, elevate your brand, expand your network, and connect with donors. Then hear from the VP of LinkedIn Sales Solutions, who will share her experience with nonprofit board service.

Speakers

Ariana Younai

Alyssa Merwin

March 31

8:00am - 9:15am

Room: 314

Trends in Donor-Centric Fundraising

As nonprofits we rely on donors of all kinds to fund our missions. How do we go about meeting or exceeding those needs and expectations? In this session we’ll compare donor needs to Maslow’s Hierarchy of needs, and also share trends we’ve found in our latest Nonprofit Trends Report.

Speakers

Piper LeJeune

Jarrett O'Brien

March 31

10:15am - 11:30am

Room: 309

Fundraising Stats: Just the Facts on Fundraising Statistics

Learn about 67+ fundraising stats, presented by fundraising experts, that reveal the state of the fundraising union. Uncover donor acquisition and retention trends across the globe, and learn how your organization compares with these must-have benchmarks. 

Speakers

Ben Miller

Jim Greenfield

Nathan Dietz

March 31

10:15am - 11:30am

Room: 327

Elevate Your Event Experiences

Events are all about memory making, and you are the memory makers.  Moving your attendees to emotion is your goal, but they can’t be emotional if they’re not immersed in the experience. You don’t need large budgets to get the essentials right, you need to prioritize what matters to your guests.  Come join us as we explore best practices for bringing interactive experiences to life at events! 

Handouts

Speakers

Lynne Wester

Jan McGuire

March 31

10:15am - 11:30am

Room: Ballroom 1

From Reliable to Remarkable: Growing Regular Gifts

Raise more money by shifting from annual giving to regular giving.  Discover strategies for growing loyal, regular donors. Too many nonprofits pin their hopes on end-of-year giving.  Instead, learn how to set aggressive, yet attainable, goals for year-round gifts and implement a plan that ensures success.

Handouts

Speakers

Janell Johnson

Karin Cox

March 31

10:15am - 11:30am

Room: Ballroom 4

Why Your Capital Campaign Needs a Planning Study

Yes, your nonprofit organization needs a planning study for its capital campaign. In this session, learn why. Through a comprehensive overview, learn what a planning study is and what it isn''t. We will look at organizational readiness and staff and volunteer roles. You will learn how to better understand how to maximize a planning study''s analytics and final report. Leave the session prepared to fully participate in your nonprofit''s internal discussions and implementation of a planning study.

Handouts

Speakers

Deborah Eschenbacher

Melissa Brown

March 31

10:15am - 11:30am

Room: 307

How to Recruit, Engage, and Empower Young Professionals to Survive and Thrive On Your Boards

In 2018, AFP released a report indicating that nonprofits need to invest in young professionals in order to tackle the talent crisis in our sector.  In order for organizations to be sustainable, we need to engage young professionals on our boards, including our local AFP chapter boards.  Come learn from AFP’s 2019 Outstanding Young Professionals about how their experiences working on both small and large boards strengthened their young professional efforts and ultimately increased revenue.

Handouts

Speakers

Juliana Weissbein

Jace Prokupek

Jonathan Richardson

March 31

10:15am - 11:30am

Room: 318

A Seat at the Table or Part of the Meal: Creating a Culture of Inclusion

If you don''t have a seat at the table, you will be a part of meal, or, as they say down South,  "You will be discussed!"  Others will satisfy their appetites for superiority or ill-informed biases to dish out what they think about those not present at the table.  Check the biases within your organization and find the tools needed to create a culture of diversity, equity, and inclusion.

Handouts

Speakers

Kimberly Lewis

March 31

10:15am - 11:30am

Room: 324

Guns, Gambling, and Marijuana: Mission-Minded Fundraising in a Party-Hearty World

This sessions provides an interactive look at the ethical implications of our fundraising decisions. How should we go about determining whether or not to pursue an idea, especially when donor and volunteer interests, fundraising potential, and mission principles collide? How do we decide whether to engage in relationships or events that involve potentially controversial elements such as guns, gambling, or marijuana? Participants will leave with practical tools for helping their organizations determine what’s right, for whom, and why.

Handouts

Speakers

Marcella Moyer Schick

March 31

10:15am - 11:30am

Room: 321

Subject Matter of a Mature Nature: Prospecting the Greatest Generation

Imagine your grandmother or grandfather.  How did they enrich your life?  What values did they instill in you about generosity, giving back, sacrifice, and service?  The "Greatest Generation" is slowing fading away, but it's not gone yet.  Why are we chasing after Millennials when the "Greatest Generation" has so much to offer, and they are updating their wills!  Join us for some great conversation. 

Handouts

Speakers

John Drake

March 31

10:15am - 11:30am

Room: 314

Email Best Practices for Fundraising

A recent study says 38% of online donors are inspired to give from an email. But it isn't enough to just send an email and hope for the best. It's important to know the best practices in both design and content to get the most out of your email marketing.

Speakers

Laura Bucher

Matthew Montoya

March 31

10:15am - 11:30am

Room: Ballroom 2

Chasing Cash Is Crazy: Creativity Counts Crafting Consistently Credible Contributions

Planned giving often concentrates on the arcane mechanics of gifting vehicles while ignoring the motivations of the donor.  In this session, we examine the donor''s point of view. Specifically, we will examine how to identify the donor''s financial and estate planning challenges and how to address those challenges with planned giving.

Handouts

Speakers

Richard Lehrman

Marilyn Stern Emas

March 31

10:15am - 11:30am

Room: Ballroom 3

Timesaving Tools to Rock Every Fundraiser’s World

Want timesaving tools to up your nonprofit game?  We’re tossing around tips like confetti!  Get a bounty of free and affordable ideas to delight, stand out, and be completely unforgettable with your donors.  It''s a bag of social media hacks and productivity tools to help you be better organized and wildly productive! 

Handouts

Speakers

Rachel Muir

Julia Campbell

Rachel Clemens

March 31

11:45am - 12:00pm

Room: Marketplace - Learning Lab 1

BEYOND "Beyond the Hype": What We Learned In Our Digital Fundraising Session!

Guess what? Presenters actually learn quite a few things from YOU in their AFP ICON Sessions! Join Julia and Josh as they share some interesting findings and examples from their Sunday afternoon "Beyond the Hype: What Actually Works in Digital Fundraising and Social Media" workshop!

Speakers

Julia Campbell

Josh Hirsch

March 31

12:00pm - 12:15pm

Room: Marketplace - Learning Lab 1

The AFPeeps Lightning Round

To wrap up AFPeeps U, Alice Ferris will moderate a fast-paced panel answering questions about social media trends, new platforms on the rise, time-saving tricks, and other topics!

Speakers

Alice Ferris