AFP ICON 2020 Speaker Micro-Learning Videos

Marcy Heim: The Words We Use

Marcy Heim, CFRE reminds us that words influence thoughts and provides some artful, thankful and respectful options for our daily donor language.

AFP ICON 2020 Session

Ask For Anything Artfully
March 30
10:15am - 11:30am

What if you had a specific 3-sentence recipe to ask for anything? You will write and speak an Ask for a Major gift or anything - event sponsors, operations, board service, and endowment gifts. You may rock at creating a great relationship, but the gift comes from a clear ask, confidently delivered. Learn how with Marcy Heim’s special presentation style of fun and hands-on action!

Kim Ades: Mistakes Mentors Make

Kim Ades, MBA, tells us the three most common mistakes leaders make in mentoring their team and how to avoid them.

AFP ICON 2020 Session

Key Thinking Strategies of Phenomenal Leaders
March 31
8:00am - 9:15am

As a leader, your thinking has a greater impact on your results than any other factor. In this session, you will learn how to challenge your self-imposed limitations to reflect the thinking of today’s most accomplished leaders. You will walk away with tangible strategies for overcoming your biggest leadership obstacles.

T Clay Buck: Knowing Your Core Values

T. Clay Buck, CFRE, tells us the importance of identifying our core values and gives us a couple of ways to do so.

AFP ICON 2020 Session

Killing It on the Job When the Job Is Killing You
March 30
1:15pm - 2:30pm

You’re a fundraiser who knows her craft– you should be killing it! Is the job killing you instead? Fundraisers face massive pressure to raise more and more money while also facing the unique challenges of working in nonprofit organizations. In this session, learn to differentiate between typical pressures and toxic stressors. The speakers will walk you through common challenges and offer four paths to success, distilled from our four decades of experience. We got you!

Marisol Barrios: Using the 80/20 Principle in Marketing

Marisol Barrios, MSPA, APR shares how she uses The 80/20 (Pareto) Principle to priortize her nonprofit marketing/PR work.

AFP ICON 2020 Session

How to Generate Results With GRACE, a Five-Step Public Relations Planning Process
March 30
3:00pm - 4:15pm

Looking for ways to transform your nonprofit’s mission and add value to the work you do? Learn how to create impact and deliver measurable outcomes with GRACE, an award-winning five-step planning process for your development and public relations efforts. Come to this session prepared with a goal, and the speakers will walk you through the strategic planning and basic communications principles. Bring a pen and paper, your laptop, or your tablet and be prepared to take action.

Christina Yoon: Major Giving Trends

Christina Yoon shares five tips and trends with the power to change major gift fundraising.

AFP ICON 2020 Session

Five Trends With the Power to Change Major Gift Fundraising
March 29
10:45am - 12:00pm

Major gift fundraisers are laser-focused on donors, but sector-wide trends are changing the field as we know it. In this session, we will explore the big picture, bringing together nonprofit leaders to discuss the decline in broad-based giving and the rise of mega-donors, tax law changes, the relentless emphasis on outcomes, and more.

Alice Ferris: Social Media Policy

Alice Ferris, ACFRE, CFRE explains the value and importance of having a social media policy.

AFP ICON 2020 Session

Professional Authenticity or Career Suicide? How to Balance Personal and Professional Identities at Work
March 30
8:00am - 9:15am

What happens when people stop being polite and start getting real? In this honest conversation with a panel of diverse fundraising professionals, learn how to navigate this increasingly blurry terrain of convergence and how to protect relationships with donors and CEOs.

Marci Schick: The Role of Values and Trust

Marci Schick, ACFRE, explains the inter-relationship of trust, mission and donations.

Johnny Avots-Smith: Listening and Asking

Johnny Avots-Smith, MNA, CFRE gives us advice on how to ask and listen to donors to deepen those relationships.

AFP ICON 2020 Session

The Best Practices to Make Your Donors Love You
March 29
10:45am - 12:00pm

Ten rising stars in fundraising will share their top tips for donor cultivation, retention, and stewardship in this rapid fire panel. With more than 50 ideas covered, you will leave with strategies and tactics you can implement immediately to bring you closer to your donors and your donors closer to your mission.

Kimberly Lewis: Getting a Seat at the Table

Kimberly Lewis, MS, CE gives us some tips on how to overcome uncomfortable situations in order to advance in your career and get a seat at the table.

AFP ICON 2020 Session

A Seat at the Table or Part of the Meal: Creating a Culture of Inclusion
March 31
10:45am - 11:30am

If you don't have a seat at the table, you will be a part of meal, or, as they say down South, "You will be discussed!" Others will satisfy their appetites for superiority or ill-informed biases to dish out what they think about those not present at the table. Check the biases within your organization and find the tools needed to create a culture of diversity, equity, and inclusion.

Anthony Petchel: Turning Donors into Advocates

Anthony Petchel, Director of Philanthropy and Communications for Reach CDC explains how to walk that delicate line of turning donors into advocates

AFP ICON 2020 Session

Advocacy and Philanthropy: Turning Donors Into Powerful Advocates
March 29
4:00pm - 5:15pm

Our nonprofit organizations can no longer afford to stay silent on the public policies that affect our missions and the communities we serve. As fundraisers, we are positioned to engage our donors and help them become powerful advocates for our causes and system change. In this session, we will address the myths and fears around nonprofits engaging in advocacy, and hear from fundraisers who, through effective advocacy, have developed deeper donor relations while increasing giving and donor loyalty.

Gen Shaker and Sarah Nathan: Cultivating Fundraisers

Gen Shaker and Sarah Nathan of The Lilly School of Philanthropy share their research in applying donor cultivation and stewardship techniques to attract top fundraising talent to your organization.

AFP ICON 2020 Session

The Right Stuff: Innovative Approaches for Recruiting Fundraising Staff
March 30
10:15am - 11:30am

Talented and skilled fundraisers are in perpetual demand. How do you find the right ones for your organization? This session provides research-based tools and strategies for effective hiring from recruitment and screening to interviewing and selection. Join us to learn new and creative approaches to this essential activity.

Lynne Wester: Event Focus

Lynne Wester shares what's most important to focus on when inviting people to events.

AFP ICON 2020 Session

Elevate Your Event Experiences
March 31
10:15am - 11:30am

Events are all about memory making, and you are the memory makers. Moving your attendees to emotion is your goal, but they can’t be emotional if they’re not immersed in the experience. You don’t need large budgets to get the essentials right, you need to prioritize what matters to your guests. Come join us as we explore best practices for bringing interactive experiences to life at events!

Brian Bonde: Public Phase of a Capital Campaign

Brian Bonde, ACFRE, offers tips to navigate the public phase of a capital campaign.

AFP ICON 2020 Session

The Top Ten Challenges of Capital Campaigns: How to Fix Them and Still Reach Your Goal
March 29
4:00pm - 5:15pm

Are you ready for the adventurous ride through the landscape of today's capital campaign? You may pack carefully for the trip, but capital campaigns are fraught with adventure, risk, and challenges. In this interactive and practical presentation, two noted capital campaign veterans will guide you through crises and obstacles that you may face on your journey to a transformational fundraising goal. You will learn creative solutions that ultimately will bring big success!

Annam Manthiram: Donor Development Plan for Board Memberss

Annam Manthiram, MA, CFRE, gives us a step by step plan for board members to cultivate donors.

AFP ICON 2020 Session

Putting Your Board to Work: Designing Customized Donor Development Plans and Trainings for Your Small to Mid-Sized Nonprofit’s Board
March 30
1:15pm - 2:30pm

Are you a small or mid-sized nonprofit ready to guide your board to the next level? Not sure where to start? Come learn how to teach your board the joy of development! This highly interactive session will show you how to design your own board development training and how to craft and deliver customized development plans for immediate results.

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