Add a Pre-Conference Deep Dive to your AFP ICON experience during the conference registration process. process.
Two-Day Deep Dives: April 25 and 26, 2025
Fundamentals of Fundraising
Do you need to build an understanding of all core areas of fundraising? Deepen your knowledge with
this comprehensive introduction to fundraising knowledge domains, which include relationship building,
securing gifts, volunteer involvement, and ethics and accountability. The workshop includes case studies
and group projects, making the learning experience both substantive and enjoyable.
Faculty Training Academy
Presented by: Ken Miller, CFRE and Dr. Sandra G. Ehrlich-Mathiesen, CFRE
FTA is AFP's train-the trainer program that helps ensure quality in our educational programming by providing formal training for prospective instructors of AFP's professional development programs. Participants receive comprehensive, hands-on training in adult education principles, learning styles, classroom management, presentation skills, and developing engaging, learner-centered lessons.
Course eligibility requirements & expectations – Participants must:
CFRE Test Prep (New Course)
Presented by: Cherian Koshy, CFRE and Jack Alotto, MA, CFRE
The CFRE Exam Compass Review Course is the only exam prep curriculum designed by CFRE International.
You’ll spend two days reviewing the six Knowledge Domains that make up the CFRE Exam, while discovering ethical best practice approaches to fundraising. After taking a 30-minute practice test, you’ll understand the style of the exam questions and pace you’ll need to set for yourself when it’s time to take the real exam.
Leave this Review Course with a better understanding of the Knowledge Domains you should focus your studying on, and a personalized study plan that will bring you one step closer to your professional development goals
The course comes with a copy of the official CFRE Exam Compass Study Guide and the CFRE Exam Compass Workbook.
One-Day Deep Dives: April 26, 2025
Donor Retention: A Self-Assessment Workshop
Did you know that many nonprofits lose nearly as many donors and gifts as they gain each year? How can you stop the churn? This workshop focuses on donor retention, emphasizing using data to build effective fundraising programs that attract and retain donors and maximize growth in giving. Learn how to use the groundbreaking Fundamentals Fitness Test to significantly improve your organization’s fundraising efforts.
MORE Major Gifts - Accelerate your Major Giving Success NOW
Presented by: Marcy Heim
Major gifts are critical to fueling your big vision. Join Marcy Heim, a 30-year major-gift practitioner/consultant, for mindset and must-haves to accelerate major giving success. Engage the board, write/speak a 3-sentence ask, create a relationship action plan. Whatever “major” is for you, enjoy raising more money and doing more good!
Success with Sponsorships - YES YOU CAN!
Presented by: A.J. Steinberg, CFRE
SPONSORSHIPS! Organizations want them and need them but lack the know-how to attract and land them. In this training, A.J. Steinberg, CFRE, takes you through the steps to get your organization primed for sponsorship dollars. From identifying assets, to finding prospects, to Asking - this workshop shows you how!
Create the Ultimate, Money-Raising, Donor Engaging Comprehensive Fundraising Plan
Presented by: Clay Buck and Veronica Seymour
Did you know that fundraising increases by 148% when there is a written fundraising plan in place? In this hands-on workshop, we will dig deep into the most effective methodologies combined with industry trends to create a comprehensive annual fundraising plan you can put to use right away.
Launching a Gifts in Will Program on a Shoestring Budget
Presented by: Ligia Peña, CFRE
A big mistake charities make is putting off launching a gifts in wills program. Using theory, case studies, and research, this pre-con will teach you how to harness your resources to implement a GiW program. You will leave excited and ready to launch an engaging program without breaking the bank.
A Modern Approach to Capital Campaign Fundraising
Presented by: Amy Eisenstein, ACFRE
If there is a capital, comprehensive, or capacity campaign in your future, this workshop is for you. Join Amy Eisenstein, ACFRE, and co-founder of Capital Campaign Pro, to learn a better way to conduct a feasibility study and plan for a successful campaign in 2025 and beyond.