education sessions

More than 100 total educational sessions* are waiting for you at AFP ICON Virtual 2021. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.

*Sessions and speakers subject to change.
*Session times, dates and assigned rooms subject to change.

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Learning Labs/On Demand

On Demand

AFPeeps U: Back to Basics on Social Media

After almost two decades of social media, you'd think by now we know EVERYTHING about it, right? Well, even the AFPeeps sometimes need to go "back to basics" to figure out how we can best use these powerful tools in new and productive ways. Awesome AFPeep Alice provides the perfect tutorial to review our options and take a fresh approach to our fundraising efforts online!

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Learning Labs/On-Demand
Speakers

Alice Ferris

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Alice L. Ferris, MBA, CFRE, ACFRE, is the founder of GoalBusters, providing hands-on, comprehensive fundraising leadership for small to medium-sized charitable organizations. Alice has 30 years of experience in the philanthropic sector, focusing on strategic and development planning, board development, annual giving, nonprofit operations, and small shops.
On Demand

AFPeeps U: Ten Ways to Screw Up Your Direct Mail Appeal

Boy, have we screwed up our direct mail in the past - and now you can learn from our mistakes! Join the Blue Canoe team of Laura, Leisha and Sarah as they recount the errors they made and what they've learned from their experiences - all the better to ensure you success in your direct mail endeavors moving forward!

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Learning Labs/On-Demand
Speakers

Sarah Willey

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Sarah Willey is the Associate Director of Annual Giving at the University of Missouri - St. Louis and serves on the Board of Directors of the AFP St. Louis Regional Chapter and chairs the AFP Global Chapter Support Committee. Sarah has a Master’s in Nonprofit Management from Washington University in St. Louis and is pursuing a DBA at the University of Missouri - St. Louis.

Laura Amerman

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Laura most recently served as the chief development officer for a New York City-based education organization and has worked in the nonprofit sector for over fifteen years for causes including mental health, religion, healthcare, and education. Her professional career also includes over 20 years in private sector advertising, corporate communications, healthcare sales, marketing, and training.

Leisha Carson

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Leisha is a Long Island native and is passionate about helping communities in need. She earned her master’s degree in Nonprofit Management from Columbia University and bachelor’s degree in Public Health from Delaware State University. When she is not working, she enjoys traveling, cooking, binge-watching Netflix, reading, and hanging out with her family.
On Demand

AFPeeps U: Five Tips for Un-daunting Your Fundraising Data

Feeling overwhelmed by all your fundraising data and numbers? Don't be! There are painless and easy ways to crunch those numbers and get a clear picture of where you stand. Clay shows you five tips to get you going on your data and map out your fundraising future!

Education Track
Learning Labs/On-Demand
Speakers

Clay Buck

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T. Clay Buck, CFRE, has been in the nonprofit sector since 1991 and has an extensive background as both a frontline practitioner and fundraising consultant. His expertise is in annual and individual giving, with a focus on creating systems and processes that drive donor-centered results. Buck, who has held the CFRE certification since 2014, is an AFP Master Trainer and an International Advisory Panel member of Rogare. He teaches fundraising at UNLV.
On Demand

AFPeeps U: All About LinkedIn

LinkedIn is one of the most powerful networking tools you have at your disposal - are you sure you are getting the most from your account? Scott highlights the key features you need to be using on LinkedIn, and lays out a clear plan for using LinkedIn to optimize your fundraising and nonprofit strategy!

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Speakers

Scott Fortnum

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Scott Fortnum, MA, CFRE, ACFRE, is President & CEO of Children’s Health Foundation in London Ontario and has worked as a professional fundraiser since 1990 working with organizations across Canada. He has previously served on AFP International and Greater Toronto Board of Directors and Ethics Committee and is a mentor in the AFP Women’s Impact Initiative.
On Demand

AFPeeps U: Favorite Free (or Cheap) Fundraising Tools

There are lots of resources and tools out there for the busy (and frugal!) fundraiser - and some of them are dirt cheap, if not free! Let @fundraiserchad take you on a packed tour of the best options out there that can help enhance your fundraising productivity and success!

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Learning Labs/On-Demand
Speakers

Chad Barger

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Chad Barger helps nonprofits overcome the barriers to fundraising success. He is a sought after nonprofit fundraising consultant, speaker and coach with over 20 years in the field. Chad shares actionable nonprofit fundraising tips and free resources at productivefundraising.com.
On Demand

Big Data and Bigger Targets: The Fundraising Tech You Need to Grow in 2021

The philanthropic landscape has changed over the past couple years. BIG DATA and TECHNOLOGY are no longer nice-to-haves, but must-haves to achieve your fundraising goals. Have you been able to make the pivot? Are you using technology to hyper-segment and hyper-personalize how you identify and engage donors? Join us as we discuss the changing landscape and philanthropic trends that are fueling prospect development. Find out: · how company and foundation screening is transforming grant research · how to leverage planned giving to engage more prospects, and · how to use multi-lens scoring to leverage more of your wealth screening file

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Learning Labs/On-Demand
Speakers

Dawn Galasso

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With nearly a decade in the nonprofit technology space, Dawn specializes in providing her clients with the best and most innovative products available in the philanthropy space. Her love of all things data has focused her career in analytic technology. She joined iWave in 2020 to share their new state of the art technology that she knows will help clients understand how to engage and leverage their database to get them to mission success.
On Demand

AFPeeps U: Making Social Media Posts More Accessible

account the inclusive, disability, equity and accessibility needs and expectations of everyone in your potential community through thoughtful design and messaging. Dave Tinker gives us the critical tips and guidelines we all should follow to make sure we are meeting the needs of all, and thus reaching as wide an audience as possible with our outreach. A transcript of this recording can be found here: https://otter.ai/u/0cqKg75x4IvXg7O37_oI7oaHHx0

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Learning Labs/On-Demand
Speakers

David Tinker

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Dave Tinker, CFRE, FAFP is Vice President of Advancement at ACHIEVA, where he oversees fundraising and communications efforts for the largest provider of lifetime supports for people with disabilities in southwestern Pennsylvania. He is also an adjunct professor of informatics at Muskingum University’s Master of Information Strategy, Systems and Technology program. AFP Global named him as one of six in its inaugural class of Distinguished Fellows in 2017.
On Demand

Creating an Equity-Forward Board Culture

As our nation grapples with racial inequality, the need for diversity, equity and inclusion (DEI) in governance structures has become even more apparent. This session will illustrate how nonprofit boards benefit from DEI, can integrate DEI within their structures and systems, and equip board leaders with the tools to build or strengthen an equity-forward culture. Despite where your organization is at on its DEI journey, you will gain insights on how to approach governance for a better tomorrow.

Education Track
Learning Labs/On-Demand
Speakers

Amy Hines

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Amy Hines engages nonprofit organizations in growing their fundraising capacity and mission effectiveness. Leading up to her career in nonprofit consulting, she served as Director of Alumni Relations and then Assistant to the President of Hampshire College, Director of Individual Giving, Campaign Director, Vice President for Development and External Relations, CFO and then VP Administration at the Central Park Conservancy and Deputy Director and Chief Development Officer of Barretstown Camp, founded by Paul Newman for

Brenda Asare

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Brenda Asare joined The Alford Group in 2004 and assumed the role of President & CEO in 2014. Brenda brings nearly 30 years of management and cross-sector experience and has assisted clients in raising over $2 billion, focusing on campaign execution, strategic planning, corporate partnerships, board leadership development and organizational design.Prior to joining The Alford Group, she was Chief Development Officer with the American Red Cross in Chicago where she led various disaster fundraising efforts
On Demand

Achieving Transformational Change with BWF

We will discuss two cases studies where BWF helped clients build programs to raise more money and improve operations: 1) how a direct-marketing focused healthcare institution built a world-class major gifts program 2) how a university replaced student calling with digital engagement for better results at fraction of the cost.

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Learning Labs/On-Demand
Speakers

Steve Birnbaum

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For more than 25 years, Steve Birnbaum has worked with philanthropic organizations focusing on the processes and technology surrounding fundraising, membership, and communications. He has specialized in sales management as well as helping nonprofits leverage their people, processes and technology to raise more money. Steve lives in Princeton, NJ with his wife and three children and is a graduate of Vassar College.
On Demand

Data-Driven Techniques to Strengthen Donor Relationships

What’s the key to creating a successful nonprofit? In a competitive environment nonprofits should build their strategy around cultivating and stewarding donors in a way that strengthens relationships and excites their donors. Watch this presentation to learn how data management can help you plan, manage, and strengthen donor relationships.

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Speakers

Mark Gerber

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Presenting is Mark Gerber, a 27 year veteran in the nonprofit space, he has served as Regional Sales/Product Manager for ResultsPlus Fundraising software. His volunteer work with nonprofit organizations has given him first-hand experience with the needs of nonprofit organizations and the fundraising process.
On Demand

An Introduction to LinkedIn Sales Navigator for Fundraising and Development Professionals

To help nonprofits get even more from LinkedIn, Almog Paz, Senior Nonprofit Account Director at LinkedIn, will discuss how LinkedIn Sales Navigator can help organizations search for, understand, and engage with the right audience on the platform—and build even stronger relationships.

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Learning Labs/On-Demand
Speakers

Almog Paz

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Almog Paz is a Senior Nonprofit Account Director at LinkedIn. In this role, he partners with a broad range of nonprofit and educational organizations to ensure they have the strategic guidance and support needed to achieve their missions. Prior to joining LinkedIn, Almog worked at the University of Arizona, his alma mater. In his spare time, he finds every opportunity to go hiking or camping, despite living in New York City's concrete jungle.
On Demand

Growing Your Sustainer Program

Learn how to take your sustainer program to the next level. In this presentation, we’ll share: Online tools that help nonprofits acquire new sustainers Strategies to maintain and grow your existing sustainer base Examples of leading sustainer programs

Education Track
Learning Labs/On-Demand
Speakers

Mike Liddell

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On Demand

The Easy Way to Plan & Manage Golf Fundraisers

Golf tournaments are a lucrative fundraising opportunity for any nonprofit. Technology makes it easier than ever to organize and manage golf fundraisers, whether you’re a first-timer or veteran event planner. Hear how powerful, user-friendly technology streamlines golf fundraisers to save organizers time and raise more money for your mission.

Education Track
Learning Labs/On-Demand
Speakers

Logan Foote

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Logan Foote is the Education and Development Manager at GolfStatus.org. Since 2017, Logan has worked with all types of nonprofit organizations to automate and streamline the management of their golf events and maximize fundraising outcomes. Logan has been playing golf since he was four years old. He has a bachelor's degree in business administration from the University of Nebraska-Lincoln and resides in Lincoln, NE with his wife and two sons.
On Demand

Fundraising Videos Your Nonprofit Should be Utilizing

Video is beneficial in demonstrating the impact your organization has on the community. Having a mission-focused video can help boost donor giving and volunteer involvement. But where do you start? Matthew Reynolds from Rustic Roots Creative showcases the different videos that every nonprofit needs to increase their fundraising.

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Learning Labs/On-Demand
Speakers

Matthew Reynolds

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On Demand

Creative Fundraising Campaigns for 2021: How to Amplify Results with Artificial Intelligence

Throughout a significantly challenging year, NPOs and fundraisers have gained stature by finding ways to help. In this session, seasoned fundraiser Megan Sanko will remind leaders why this is their time to get creative with fundraising campaigns to inspire and spread philanthropic outcomes as we all reemerge into our communities.

Education Track
Learning Labs/On-Demand
Speakers

Megan Sanko

Photo of Megan Sanko
On Demand

The one with the Virtual Event

Grab a cup of coffee and join us at “Central Perk” because just like Friends we’ve been there for you through it all-the PIVOT to virtual, fundraising thermometers, and the eventual return to the ballroom. We’re going to review all the ways Greater Giving has supported virtual fundraising in the last year and how we are preparing for everything the future holds.

Education Track
Learning Labs/On-Demand
Speakers

Debby Roth

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Tracey Lorts

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On Demand

A Deep Dive Into Catapult Fundraising

Join Paul A. Dunne, CFRE to learn about Catapult Fundraising, our history, our services, and our success!

Education Track
Learning Labs/On-Demand
Speakers

Paul Dunne

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On Demand

Giving Donors What They Want: How Hybrid Events Ensure Everyone Can Get Involved

Hybrid fundraising events allow donors to participate in a single event in either an in-person or virtual capacity. This session will give you the tools you need to create hybrid events that will help engage your existing donors, grow your donor base, and raise more money.

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Learning Labs/On-Demand
Speakers

Julia Pelly

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Julia is head of content at RallyUp. She has years of experience working with local and national nonprofits to create programming, manage volunteers, and plan for the future. These experiences help her craft valuable communications templates and creative assets that can be used to help nonprofits around the globe reach their goals.
On Demand

Attract More Donors, Cultivate Relationships, and Transform Digital Fundraising

Arreva’s ExceedFurther, All-in-One, Fundraising, Donor Relationship Management and Auction software is helping thousands of nonprofits worldwide. Please join us for an interactive overview and see how organizations are using ExceedFurther to build awareness and attract new donors, cultivate and engage donors, transform their fundraising, and raise more money now!

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Learning Labs/On-Demand
Speakers

Erin Sullivan

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Erin Sullivan is a Senior Account Executive at Arreva. She has been working in the nonprofit sector for nearly 6 years helping organizations assess various digital fundraising and donor relationship management needs based on desired outcomes. She specializes in helping education, animal welfare and faith-based organizations. Erin has an extensive amount of not-for-profit experience gained by serving in many volunteer roles.
On Demand

Bloomerang Software Features

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Learning Labs/On-Demand
Speakers

Steven Shattuck

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On Demand

Open. Read. Respond. Repeat.

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Learning Labs/On-Demand
Speakers

Stan Guimont

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On Demand

Enhance Your Gift Planning Program with GiftLegacy

GiftLegacy is Crescendo's major and planned giving marketing platform. Learn about proven strategies that will take your program to new heights.

Education Track
Learning Labs/On-Demand
Speakers

Steven Walker

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On Demand

Advance your Career with help from the Lilly Family School of Philanthropy

The IU Lilly Family School of Philanthropy is globally recognized as the first of its kind. Offering academic and professional development curriculums, school faculty and staff train and empower students and practitioners by studying and teaching the social, cultural, political, and economic roles played by philanthropic organizations.

Education Track
Learning Labs/On-Demand
Speakers

Greg Rathnow

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Greg began his professional career in higher education in 2004 as an Admissions Counselor and then Assistant Director of Admissions at Saint Joseph’s College. In December 2009 he joined IUPUI as an Assistant Director of Undergraduate Admissions and has been with the Lilly Family School of Philanthropy since August 2017. Working in the school of philanthropy gives Greg the perfect opportunity to combine two of his passions – advancing educational opportunities for students and community engagement.

Liz Jackson

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On Demand

Donor Insights on Social Giving During a Time of Social Distance

In 2018 OneCause conducted the first Social Donor research study, examining the unique motivators and giving behaviors of those who give through events and peer-to-peer fundraising. Flash forward to 2021 and through the looking glass of the pandemic. We are unveiling new research that reexamines giving experiences, how social donors have evolved, and what we learned from virtual fundraising. Tune into this session for insights from a new study of 1,026 Social Donors and their shifting attitudes, motivators, and future intentions. With these new data insights in hand, we’ll explore: What motivates today’s social donors When and how donors will return to in-person events Best practices for improving ease & engagement What influences retention & repeat donations

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Learning Labs/On-Demand
Speakers

Jenna Jameson

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On Demand

Kindful Software Features

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Speakers

Lindsey Hudson

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On Demand

DonorSearch Aristotle

Take a look at how DonorSearch Aristotle maximizes artificial intelligence to make fundraising smarter in this brief product demo! Through an interactive visualization tool that integrates multiple datasets, we provide actionable insights resulting in high-performing fundraising programs.

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Learning Labs/On-Demand
Speakers

Nathan Chappell

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Nathan serves as Senior Vice President For DonorSearch Aristotle. As a Certified Fundraising Executive (CFRE), with over 20 years in nonprofit leadership he is regarded as a thought leader in the nonprofit industry and frequently speaks on precision philanthropy. He holds a certification in AI from MIT Sloan School of Management along with Masters in Nonprofit Administration from the University of Notre Dame and Business Administration from the University of Redlands among varying certifications.

Scott Rosenkrans

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Scott serves as Associate Vice President of DonorSearch Aristotle, leading a research and development division dedicated to leveraging Artificial Intelligence to help nonprofits harness actionable insights from big data. For the past ten years, Scott’s professional career has solely been focused on fundraising analytics, specializing in predictive modeling. Scott received his undergraduate degree from Elon University in North Carolina and his Masters degree in psychology at Loyola University Maryland.
On Demand

Planning for a Successful Campaign: Key Steps for Conducting a Fundraising Campaign Today

(Session Run Time 28-minutes) Thoughtful campaign planning is more important than ever in today’s environment. How can you ensure your organization is ready? What might you need to do differently? How can you begin preparing now? This session will outline the key steps and identify actions to ready your organization for your next campaign.

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Lee Ernst

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On Demand

Automate your thank you process with CRM integrations and personalized video

(Session Run Time 12-minutes) Looking for a way to be more efficient with your time? One way is by automating your thank you process. In this session, learn how you can use CRM integrations to thank donors after each gift in a personal and impactful way.

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Learning Labs/On-Demand
Speakers

Will Trapp

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On Demand

Integrating Nonprofit Apparel Fundraising with Bonfire

Join Bonfire, a free apparel fundraising platform, for an overview of how apparel can empower your nonprofit and donors to raise additional funds and awareness for your nonprofit. You’ll see how donors can create peer-to-peer apparel fundraisers that benefit your organization and provide you with a new way to engage in supporting your mission.

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Learning Labs/On-Demand
Speakers

Alexa Rennie

Photo of Alexa Rennie
Join Bonfire, a free apparel fundraising platform, for an overview of how apparel can empower your nonprofit and donors to raise additional funds and awareness for your nonprofit. You’ll see how donors can create peer-to-peer apparel fundraisers that benefit your organization and provide you with a new way to engage in supporting your mission.
On Demand

P2P Texting for Fundraising: Best Practices Lightning Round!

(Session Run Time 13-minutes) "In this session, GetThru covers the basics of P2P texting and digs deep on key best practices for P2P texting for fundraising. This session is great for both P2P newcomers and experts who are looking for fresh ideas."

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Learning Labs/On-Demand
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Rachel Cleary

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On Demand

Pivoting During Covid: Canadian Cancer Society’s Creative Use of Salesforce

Facing a reduction in staff and annual revenue during COVID-19, Canadian Cancer Society (CCS) needed to immediately launch a nationwide enterprise platform to empower fundraising staff. Join us to hear how Salesforce, Heller Consulting, and the CCS team worked together to pivot quickly and lean on the Salesforce ecosystem to facilitate a transformative vision for their new CRM.

Education Track
Learning Labs/On-Demand
Speakers

Mia Rodrigues

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Mia works at Salesforce.org on the product marketing team. She previously worked at the World Bank on education policy in Eastern Europe, started her own education non-profit in Mongolia called Skills for Kids and is the bearer of many wonderful travel stories. Mia has worked in the product marketing space for 10 years now at various retail and tech companies. She lives in Pleasanton, California with her husband and two kids.

Catherine Moore

Andrew Caswell