More than 100 total educational sessions* are waiting for you at AFP ICON Virtual 2021. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.
Relationship Building | |
Active Listening, Moves Management and Making Assumptions - Oh My!What does meaningful relationship building look like in real-time? Are you doing unto others as you would have them do unto you? And are you truly listening to your donors? Join us for a fast-paced, information-packed session on melding the art and science of relationship building for maximum fundraising success. Education TrackRelationship Building SpeakersMike Delzotti ![]() Martha H Schumacher ![]() |
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Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving (More) OnlineA growing number of donors are giving online, but there’s a chance your website is giving them reasons to reconsider. Why is your website confusing your current or potential donors? In this session, we'll explore what comprises successful nonprofit websites, from content to user flow to donation thank you pages. Education TrackRelationship Building SpeakersRachel Clemens ![]() |
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Be Prepared for Millennial Major DonorsIs your organization ready for the 30-70 trillion that will be transferred to millennials by 2030? Learn from candid interviews with 11 high net worth millennials. The session will cover generational shifts in communication, engagement, and expectations as well as real world stories of successful and failed philanthropic relationships Education TrackRelationship Building SpeakersSarah Landman ![]() |
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Cultivating Family Business Owners and Their Families to Secure Multigenerational Support for Your OrganizationMany of our donors are owners of multigenerational family businesses. We tend to develop donor relationships one generation at a time while family business owners are working across generations to foster a culture of giving. Learn how you can develop family business donors for multiple lifetimes of support. Education TrackRelationship Building SpeakersSandra McNeely ![]() |
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Give to Get: Tapping into the Power of Financial AdvisorsFinancial advisors stand with their clients--your major donors--at the intersection of money and meaning, wealth and giving, planning and purpose, relationship and impact. Gain industry insights and come away with a win-win-win strategy for cultivating Major Donor Champions in service to your mission and major donor growth. Education TrackRelationship Building SpeakersKate Shannon ![]() |
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Growing Your Legacy Society - Why Aren’t We Asking?This session will discuss how to enhance your organization’s planned giving efforts. Discover techniques for identifying prospects, soliciting donors, and closing the gift. Most donors say “they were never asked” for a gift. Learn how your organization can avoid this pitfall and develop a thriving and profitable planned giving plan. Education TrackRelationship Building SpeakersAnthony Alonso ![]() |
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Hack the Mind: Using Psychology to Boost Your FundraisingThe mind is a trickster. But thanks to advances in psychology, fundraisers can make the brain’s habits work for them. We’ll explore our minds’ most surprising tendencies, biases, and shortcuts. Then we’ll dive into how to employ the brain’s habits to boost our donor base and fundraising numbers. Education TrackRelationship Building SpeakersJarrett Way ![]() |
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How to Boost Your Digital Storytelling and Fundraising with LinkedInLinkedIn is the world’s largest professional network that most of us only use for job hunting and recruiting, but it’s also an excellent platform to engage your stakeholders, build your brand, raise funds and enhance strategic partnerships. This session is for nonprofits looking to enhance their digital engagement and fundraising. Education TrackRelationship Building SpeakersElizabeth Ngonzi ![]() Pinky Vincent ![]() |
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How to Evaluate Your Fundraising Strategies for People Who Hate MathYou don’t have to be a mathematician to quantify your fundraising efforts and decide which offers the best return on your investment. Learn simple tricks to assess individual development strategies and build evaluation into your development plan. Practice these tricks through a guided activity using info from your organization. Education TrackRelationship Building SpeakersIvy Buchan ![]() |
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Navigating Difficult ConversationsDo you struggle to have difficult conversations with funders, board members, or staff? This workshop is designed to help participants: • use empathy to strengthen relationships and minimize negative responses, • apply leading practices to prepare, initiate, and deliver the conversation, and • discover how to generate solutions. Education TrackRelationship Building SpeakersShana Peete ![]() |
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Opening Hearts and Wallets - The Art of Successful EngagementThis session gives an overview of the neuropsychology involved in building and maintaining of relationships. Whether working with donors, committees, or guests at a gala - this session brings eye-opening insights into ways to turn stale interactions into meaningful and engaging experiences. Education TrackRelationship Building SpeakersAJ Steinberg ![]() |
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Peer to Peer Fundraising: Empower your donors AND raise more money!Peer to Peer fundraising is a powerful yet underutilized strategy for strengthening donor relationships, engaging Millennials, acquiring new donors, and raising more money. In this session, participants will learn tangible steps to create and run a successful P2P campaign while also debunking myths that will hinder success. Education TrackRelationship Building SpeakersEmily Allison ![]() |
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So You’re Thinking of Planning a Capital Campaign? Essentials for Success!Many organizations consider a capital campaign, but don’t know where to begin. This session will explore how to begin planning for your campaign. Diane Carlson will discuss the importance of a feasibility study, gift chart, naming opportunities, milestones during the quiet phase, and how to launch the public phase. Education TrackRelationship Building SpeakersDiane Carlson ![]() |
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Storytelling Slam: Live StorytellingTest your storytelling & story coaching skills! Adapted from NPR’s MOTH Story SLAMs. FORMAT: Bring a powerful (2-minute or less) story to share in groups. Receive or give storytelling coaching. One story per group moves to next round. Final round: Hear THE most emotionally connecting stories, chosen by YOU. Education TrackRelationship Building SpeakersLori Jacobwith ![]() |
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What Really Makes Donors Happy? Uncover the Mysteries Behind Donor Motivation and Decision-MakingDo you assume that donors are driven by passion for your organization's mission? Explore surprising behavior research about top factors that influence giving decisions and donor motivation. You will get a toolkit with tips and strategies to help you positively influence donor behavior and keep donors connected to your organization. Education TrackRelationship Building SpeakersPolly Lagana ![]() |
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Who’s a Philanthropist? I am.As communities of color grow in wealth and influence, and women from all racial backgrounds lead through philanthropy, common perceptions of who society sees as a “philanthropist” are being challenged as never before. Women Give 2019 explores the intersection of race, gender, and giving, dispelling myths about who is philanthropic. Education TrackRelationship Building SpeakersJeannie Sager ![]() |
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Why "Thank You" Isn’t Enough and How Better Thank Yous Get You Bigger GiftsDonors are done with the shoddy and perfunctory thank yous they receive for giving. What if putting more effort into thanking would increase the likelihood and amount of the next gift and skyrocket donor retention? Bigger donations aren't just about how you ask – they're about how you thank, too. Education TrackRelationship Building SpeakersBeth Ann Locke ![]() Shanon Doolittle ![]() |
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10 Ways Your Fundraising Data Can Help Your Fundraising CommunicationsDo you feel knee-deep in data, research, trends, and statistics, but not sure how to apply it to your donor communications strategy? This session will distill data from 15+ industry reports (like Blackbaud Charitable Giving Report) and provide the takeaways that you can apply right away. Education TrackRelationship Building SpeakersJulia McDowell ![]() |
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Crafting donor personas to bring in the bucksDo you want your donors to connect with your organization? What you say, how you say it, and where you show up, it's essential to root your communications in your supporters' needs, motivations, values, and interests. Learn the value of creating personas. Education TrackRelationship Building SpeakersFarra Trompeter ![]() Mica Bevington ![]() |