education sessions

More than 100 total educational sessions* are waiting for you at AFP ICON Virtual 2021. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.

*Sessions and speakers subject to change.
*Session times, dates and assigned rooms subject to change.

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Relationship Building

June 28

11:15am - 12:30pm

Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving (More) Online

(Session Run Time 75-minutes) A growing number of donors are giving online, but there’s a chance your website is giving them reasons to reconsider. Why is your website confusing your current or potential donors? In this session, we'll explore what comprises successful nonprofit websites, from content to user flow to donation thank you pages.

Education Track
Relationship Building
Speakers

Rachel Clemens

Photo of Rachel Clemens
Rachel first built a career as a designer. Then, she built Creative Suitcase – her own strategic communications firm. For 11 years, Creative Suitcase helped organizations like United Way, Texas Restaurant Association, and others, increase revenue and awareness. In late 2016, Creative Suitcase merged with TradeMark Media, and became Mighty Citizen. As CMO, Rachel spends her days promoting Mighty Citizen's services and thought leadership. She is also a frequent speaker at local and national conferences.

June 28

11:15am - 12:30pm

Active Listening, Moves Management and Making Assumptions - Oh My!

(Session Run Time 79-minutes) What does meaningful relationship building look like in real-time? Are you doing unto others as you would have them do unto you? And are you truly listening to your donors? Join us for a fast-paced, information-packed session on melding the art and science of relationship building for maximum fundraising success.

Education Track
Relationship Building
Speakers

Martha H Schumacher

Photo of Martha H Schumacher
Martha H. Schumacher, CFRE, ACFRE, MInstF is President of Hazen and the Hazen Institute for Leadership Training. AFP Global Immediate Past Chair, she's an author and educator, social sector champion, C-suite executive coach, and emerging leader mentor. Martha has taught myriad courses around the world including Active Listening, Ambassador Training and the popular Major Gifts Master Class.

Mike Delzotti

Photo of Mike Delzotti
Mike Delzotti, CFRE, FAHP is President & CEO of the University of Kentucky Markey Cancer Center Foundation. He serves on the AFP Global Board Executive Committee and is immediate past Chair of the National Association of Cancer Center Development Officers. Previously, Mike served as Senior Director of Philanthropic Resources at MD Anderson Cancer Center in Houston.

June 28

1:20pm - 2:35pm

Triple Threat: Build Relationships with Corporations, Foundations and Nonprofits to Become a More Sustainable Organization

(Session Run Time 60-minutes) “This is a sponsored education session. By participating in this session, you allow AFP to provide your contact information to the sponsoring organization.” As a nonprofit organization, your mission is to make the world a better place. Many corporations, foundations, and even fellow nonprofits also have funding available to support organizations such as yours. Join our panelist of industry experts as they discuss how to build and grow relationships with corporations, foundations, and partner organizations to create a more sustainable and resilient organization.

Education Track
Relationship Building
Speakers

Alexis Fish

Photo of Alexis Fish
Alexis Fish brings over a decade of experience in the philanthropic sector to her role as a principal business analyst at Blackbaud. Her passion for helping clients drive impact by using meaningful data and her track record for success make her not only an industry expert but a client champion.

Melissa Britton

Photo of Melissa Britton
Melissa Britton is the Manager of Social Responsibility at Blackbaud, empowering employees as agents of good. She believes that volunteerism and philanthropic giving are essential to the wellbeing of any community and that everyone can play a part. She spent six years in municipal government serving the Latinx community and has dedicated seven years in the nonprofit sector engaging board members, donors, and volunteers through skilled-based service opportunities and grant-making.

Melissa Whetzel

Photo of Melissa Whetzel
Melissa Whetzel helps healthcare organizations raise more money and grow their impact. As the content marketing manager for Blackbaud Healthcare Solutions, Melissa generates interest, tells stories, and serves healthcare organizations the information they need to make a difference. Prior to joining Blackbaud, Melissa spent 15 years managing all aspects of marketing and communications for nonprofit organizations and for-profit companies.

Leah Jones-Marcus

Photo of Leah Jones-Marcus
Leah is an experienced data and project management professional with a history of working in at-risk education and nonprofit administration. Her area of expertise is in synthesizing big, complex ideas into actionable plans, and leveraging data resources to inform strategies that advance organizational goals. She holds the Project Management Professional (PMP) and Certified FundRaising Executive (CFRE) credentials, and is recognized as part of a 2018 High Performer Team by the Association for Healthcare Philanthropy (AHP).

Lindsay Cochrane

Photo of Lindsay Cochrane
Lindsay Cochrane joined the Dunham Fund in early 2018. In her role as Program Director, Lindsay works to develop and sustain relationships with grantees, and partners with them in developing, implementing and evaluating grant strategies. She works with leaders in the community and throughout the state to build a system where all individuals have access to the services and support needed to live, work, and thrive in their community.

Paulette Burks

Photo of Paulette Burks
Paulette Burks is an experienced corporate social responsibility leader - from working for two national non-profits to serving as the Community Affairs & Philanthropy Specialist for a well-known bag brand, she is now continuing her servant leadership as the Sustainability Specialist at Alliance Data! As a dedicated community member, Paulette has served as the Marketing Co-Chair for the Columbus Urban League Young Professionals Board and currently serves on Lifeline of Ohio’s African American Advisory Council.

June 28

1:20pm - 2:35pm

Embracing the Power of Your Legacy Pipeline

(Session Run Time 62-minutes) Wondering how to move donors to leave a gift in their will? This interactive session will show you how simple it is to implement a 3-step pipeline to inspire donors to leave a legacy and how to design engaging and personalized donor journeys that excite and strengthen relationships with donors.

Education Track
Relationship Building
Speakers

Ligia Pena

Photo of Ligia Pena
Ligia Peña, CFRE, MInstF is the Global Legacy Manager at Greenpeace International where she oversees the organization’s global legacy strategy in 14 countries. She's also a Ph.D. candidate at the University of Kent, researching nonprofit management's attitudes towards national legacy marketing campaigns as a tool to change society’s behaviour towards gifts in wills. She's a sought-after & seasoned presenter around the globe and serves on the Rogare advisory board.

June 28

1:20pm - 2:35pm

What Really Makes Donors Happy? Uncover the Mysteries Behind Donor Motivation and Decision-Making

(Session Run Time 78-minutes) Do you assume that donors are driven by passion for your organization's mission? Explore surprising behavior research about top factors that influence giving decisions and donor motivation. You will get a toolkit with tips and strategies to help you positively influence donor behavior and keep donors connected to your organization.

Education Track
Relationship Building
Speakers

Polly Lagana

Photo of Polly Lagana
Polly is a behavioral scientist and experienced fundraiser who founded Community Spark Consulting to spark social impact through program development, research, and fundraising. She has two decades of experience creating successful fundraising campaigns and developing countless programs and partnerships for nonprofit organizations, universities and private companies in the USA and Europe. She has an MSc of Behavioral Science from The London School of Economics and has served on the boards of local and national organizations.

June 28

1:20pm - 2:35pm

Hack the Mind: Using Psychology to Boost Online Engagement

(Session Run Time 71-minutes) The mind is a trickster. But thanks to advances in psychology, fundraisers can make the brain’s habits work for them. We’ll explore our minds’ most surprising tendencies, biases, and shortcuts. Then we’ll dive into how to employ the brain’s habits to boost our donor base and fundraising numbers.

Education Track
Relationship Building
Speakers

Jarrett Way

Photo of Jarrett Way
While attending journalism school at the University of North Texas, Jarrett found himself at the intersection of communications and advocacy. His post-graduation endeavors took him to Memphis, Tennessee, where he spent four years diving into the world of content marketing and digital strategy. Grind City could only keep a Texan away for so long before Jarrett moved to Austin to tell the story of Mighty Citizen.

June 28

3:45pm - 5:00pm

Opening Hearts and Wallets - The Art of Successful Engagement

(Session Run Time 70-minutes) This session gives an overview of the neuropsychology involved in building and maintaining of relationships. Whether working with donors, committees, or guests at a gala - this session brings eye-opening insights into ways to turn stale interactions into meaningful and engaging experiences.

Education Track
Relationship Building
Speakers

AJ Steinberg

Photo of AJ Steinberg
Professional Event Planner and Engagement Strategist A.J. Steinberg, CFRE has produced over 100 events and raised millions of dollars for nonprofits. With her company Queen Bee Fundraising, she shares her 20+ years of experience, strategies, and insight with organizations through workshops, webinars and consulting.

June 28

3:45pm - 5:00pm

Be Prepared for Millennial Major Donors

(Session Run Time 75-minutes) Is your organization ready for the 30-70 trillion that will be transferred to millennials by 2030? Learn from candid interviews with 11 high net worth millennials. The session will cover generational shifts in communication, engagement, and expectations as well as real world stories of successful and failed philanthropic relationships

Education Track
Relationship Building
Speakers

Sarah Landman

Photo of Sarah Landman
Sarah has served as a major gift officer and leader of two fundraising consulting firms. She currently serves as the senior vice president of NewsBank. Sarah holds an M.A. in Philanthropy and Development from Saint Mary's University of Minnesota and writes and speaks on the topic of Millennial Philanthropy at regional and national meetings and conferences. She lives in Naples, Florida and serves on the Board of Catholic Charities of Collier County.

June 29

10:25am - 11:40am

Growing Your Legacy Society - Why Aren’t We Asking?

(Session Run Time 50-minutes) This session will discuss how to enhance your organization’s planned giving efforts. Discover techniques for identifying prospects, soliciting donors, and closing the gift. Most donors say “they were never asked” for a gift. Learn how your organization can avoid this pitfall and develop a thriving and profitable planned giving plan.

Education Track
Relationship Building
Speakers

Anthony Alonso

Photo of Anthony Alonso
Anthony is one of the nation’s leading fundraising consultants with over three decades of expertise in direct marketing and telefundraising. Anthony is co-founder of Catapult Fundraising, Inc. and has served on the boards of AFP New Jersey, The Giving Institute, Giving USA, the AFP Foundation for Philanthropy, and was a founding member of the AFP Industry Partners Council. He currently serves as president-elect of the AFP Las Vegas Chapter.

June 29

10:25am - 11:40am

So You’re Thinking of Planning a Capital Campaign? Essentials for Success!

(Session Run Time 55-minutes) Many organizations consider a capital campaign, but don’t know where to begin. This session will explore how to begin planning for your campaign. Diane Carlson will discuss the importance of a feasibility study, gift chart, naming opportunities, milestones during the quiet phase, and how to launch the public phase.

Education Track
Relationship Building
Speakers

Diane Carlson

Photo of Diane Carlson
Diane has decades of fundraising and nonprofit consulting experience which have allowed her to raise several billion dollars for her clients. Prior to co-founding Catapult Fundraising, Diane served as Chairman of IDC and Founder of 1-2-1 Philanthropic Solutions. She has received fundraising awards from AFP New Jersey and Las Vegas. Diane is past board member of the AFP Global Board and Foundation Board and the first female Chair of the American Association of Fundraising Counsel.

June 29

10:25am - 11:40am

Shut up and listen: How to solicit donor feedback to improve fundraising results

(Session Run Time 67-minutes) How well do you know your target audience? What you don’t know about your donors could be costing you dearly. Is your messaging and fundraising an educated guess or a finely tuned revenue machine? Discover how to solicit donor feedback to guarantee revenue-generating insights that transform your fundraising strategy.

Education Track
Relationship Building
Speakers

Rachel Muir

Photo of Rachel Muir
Rachel Muir has worked every side of the Rubik’s cube that is the nonprofit sector. When she was 26, Rachel Muir launched Girlstart, a nonprofit empowering girls in math, science, engineering, and technology in the living room of her apartment with $500 and a credit card. Several years later, she had raised over 10 million and was featured on Oprah, CNN, and the Today show. Learn more about Rachel Muir at www.rachelmuir.com

Mark Rovner
Mark is founder and principal at Sea Change Strategies, a research and fundraising practice serving charities and non-profits. A frequent writer, speaker, and blogger, Mark is one of the pioneers of using the Internet for fundraising, organizing and strategic communications. Over the past ten years, he has led fundraising, integrated communications and marketing efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International, Southern Poverty Law Center, the ACLU, and Audubon.

June 29

11:45am - 1:00pm

10 Ways Your Fundraising Data Can Help Your Fundraising Communications

(Session Run Time 74-minutes) Do you feel knee-deep in data, research, trends, and statistics, but not sure how to apply it to your donor communications strategy? This session will distill data from 15+ industry reports (like Blackbaud Charitable Giving Report) and provide the takeaways that you can apply right away.

Education Track
Relationship Building
Speakers

Julia McDowell

Photo of Julia McDowell
Julia is a dynamic marketing and communications strategist who uses creativity and a collaborative spirit to develop award-winning communications campaigns. She is one of those rare marketers who think strategically but also rolls up her sleeves to get the work done. Her clients (past and present) include the American Red Cross, USO, Special Olympics International, Boys & Girls Club of America, PBS Nerd, American Association of Poison Control Centers, International Sleep Products Association, among others.

June 29

11:45am - 1:00pm

Using Donor Personas to Guide Your Communications

(Session Run Time 75-minutes) How can you create a strong connection with your donors and prospects? Your supporters' motivations, values, and behaviors should guide what you say, how you say it, and where you show up. Learn the benefits and challenges of creating and applying personas.

Education Track
Relationship Building
Speakers

Mica Bevington

Photo of Mica Bevington
At Humanity & Inclusion Mica reaches key American audiences through earned media, digital marketing, events, congressional advocacy, advertising, and VIP outreach. She was a member of the organization’s global brand working group, which resulted in a full rebrand in January 2018 ) She also manages internal communications for the U.S. team. A long-ago graduate of the George Washington University, she lives in the Washington, DC area with her husband and three children.

Farra Trompeter

Photo of Farra Trompeter
Farra Trompeter is the Chief Growth Officer and Partner at Big Duck, a firm that helps nonprofits use communications to achieve their mission. Farra has more than 25 years of experience in fundraising and communications and previously served on the board for NTEN and the NYC Anti-Violence Project. She is an adjunct professor at New York University Wagner Graduate School of Public Service and holds an M.S. degree in nonprofit management from The New School.

June 29

3:50pm - 5:05pm

Navigating Difficult Conversations

(Session Run Time 71-minutes) Do you struggle to have difficult conversations with funders, board members, or staff? This workshop is designed to help participants: • use empathy to strengthen relationships and minimize negative responses, • apply leading practices to prepare, initiate, and deliver the conversation, and • discover how to generate solutions.

Education Track
Relationship Building
Speakers

Shana Peete

Photo of Shana Peete
Shana Peete, CEN Senior Leadership Development Specialist, offers training and consultation services for nonprofit leaders. After receiving a B.S. in International Business and a Doctor of Jurisprudence, Shana practiced law for eight years before moving to the Bay Area. Her professional experience includes serving as the first Executive Director of Partners for Change, managing a Child Development Center, serving as a program coordinator for Read Aloud America, and manager for a 30-person team at Amazon.

June 29

3:50pm - 5:05pm

Forces of Nurture: 7 Ways to Automate Donor Cultivation

(Session Run Time 74-minutes) You can’t automate empathy but you CAN automate a thank you. We all care about our donors but sometimes we can get lost making sure the ‘human touch’ of nurturing is manually done each time. Learn 7 big ways to automate your donor cultivation.

Education Track
Relationship Building
Speakers

Isabelle Brauer

Photo of Isabelle Brauer
As an Account Manager, Isabelle helps her fellow Whalers to provide best-in-class services to her clients. She specializes in helping clients actualize their missions and maximize impact through digital campaigns and online fundraising. Isabelle has spent her career focused on social impact, strategy, education, and the arts.

Pamela Trzop

Photo of Pamela Trzop
Pamela Trzop brings her passion for philanthropy and social impact to Whole Whale as the Director of Strategy and Partnerships. She has spent over a decade in the nonprofit sector, where she oversaw and implemented fundraising and communication strategies for local and global organizations. Her expertise includes digital fundraising, stakeholder engagement, corporate partnerships, and major gifts. She is also well-versed in industry thought leadership, media relations, and marketing.

June 29

3:50pm - 5:05pm

The Digital-First Fundraising Revolution

(Session Run Time 56-minutes) “This is a sponsored education session. By participating in this session, you allow AFP to provide your contact information to the sponsoring organization.” According to the 2020 Blackbaud Institute Charitable Giving Report, digital giving increased by 20.7% and now represents 13% of all giving. While the global pandemic certainly fueled much of this growth, the recent surge in digital has opened the door to a new approach to scaling our organizations. This session will look at both industry data and real-world examples that make a powerful case for how you can accelerate growth, improve efficiency, and increase retention and lifetime value through a digital-first fundraising strategy.

Education Track
Relationship Building
Speakers

Steve MacLaughlin

Photo of Steve MacLaughlin
Steve MacLaughlin is the Vice President of Product Management at Blackbaud and best-selling author of Data Driven Nonprofits. Steve has spent 20+ years driving innovation with a broad range of companies, government institutions, and nonprofit organizations. MacLaughlin serves on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

Tim Kachuriak

Photo of Tim Kachuriak
Tim Kachuriak is the founder and chief innovation and optimization officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits, and NGOs to help them grow their resource capacity. Kachuriak is a nonprofit thought leader, the author of the book Optimize Your Fundraising, lead researcher and co-author of the Online Fundraising Scorecard, Why Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Midlevel Donor Crisis.

June 30

10:25am - 11:40am

Why "Thank You" Isn’t Enough and How Better Thank Yous Get You Bigger Gifts

(Session Run Time 75-minutes) Donors are done with the shoddy and perfunctory thank yous they receive for giving. What if putting more effort into thanking would increase the likelihood and amount of the next gift and skyrocket donor retention? Bigger donations aren't just about how you ask – they're about how you thank, too.

Education Track
Relationship Building
Speakers

Beth Ann Locke

Photo of Beth Ann Locke
Beth Ann has been a fundraiser at the nexus of donors, nonprofits, and change for 20+ years in the US and Canada. She's a donor champion and change-maker who has raised over $65 million in large and small shops. Collaboration, focus, and building donor relationships are her keys to success. She coaches ambitious fundraisers and nimble nonprofits to successfully raise more money by understanding the art of fundraising and developing creative plans using proven strategies.

Shanon Doolittle

Photo of Shanon Doolittle
Shanon Doolittle is a Seattle-based fundraising coach who helps fundraisers develop better donor stewardship habits. A fundraiser for over 15 years, Shanon has helped raise tens of millions of dollars for nonprofits of all sizes. She is also a founder and co-producer of the Nonprofit Storytelling Conference, a guest lecturer on fundraising in the nonprofit management programs at the University of Washington and Seattle University, and a frequent speaker at conferences live and virtual worldwide.

June 30

10:25am - 11:40am

Cultivating Family Business Owners and Their Families to Secure Multigenerational Support for Your Organization

(Session Run Time 75-minutes) Many of our donors are owners of multigenerational family businesses. We tend to develop donor relationships one generation at a time while family business owners are working across generations to foster a culture of giving. Learn how you can develop family business donors for multiple lifetimes of support.

Education Track
Relationship Building
Speakers

Sandra McNeely

Photo of Sandra McNeely
Sandra McNeely is co-owner of Abbey Group providing a full range of development services to nonprofit clients. Her focus is on succession planning, family business philanthropic giving and board development. Sandra serves as AFP South Dakota President and Abbey Group has membership in AFP Southeastern Wisconsin and AFP FL, Suncoast. She serves as treasurer for Family Firm Institute, the international association for family business research and education.

June 30

10:25am - 11:40am

How to Boost Your Digital Storytelling and Fundraising with LinkedIn

(Session Run Time 78-minutes) LinkedIn is the world’s largest professional network that most of us only use for job hunting and recruiting, but it’s also an excellent platform to engage your stakeholders, build your brand, raise funds and enhance strategic partnerships. This session is for nonprofits looking to enhance their digital engagement and fundraising.

Education Track
Relationship Building
Speakers

Pinky Vincent

Photo of Pinky Vincent
Pinky Vincent has results-based experience in nonprofit management, fundraising, advocacy, finance, and communications. She is a well-regarded speaker and writer on donor engagement, digital marketing, and mentoring. Pinky is part of the Development and Marketing team at Change Machine. Pinky also serves on the Board of Directors of AFP-NYC Chapter and volunteers with AFP Global as a member of the investment sub-committee.

Elizabeth Ngonzi

Photo of Elizabeth Ngonzi
Liz Ngonzi is an international social entrepreneur and educator who helps purpose-driven leaders and organisations to develop their stories to increase their impact. She is the founder and CEO of The International Social Impact Institute, which -- through initiatives with various partner organisations around the world -- amplifies the voices of social impact leaders from historically marginalised communities. As an adjunct assistant professor of fundraising at NYU, she teaches Digital Storytelling, Innovation and Fundraising.

June 30

11:45am - 1:00pm

Give to Get: Tapping into the Power of Financial Advisors

(Session Run Time 73-minutes) Financial advisors stand with their clients--your major donors--at the intersection of money and meaning, wealth and giving, planning and purpose, relationship and impact. Gain industry insights and come away with a win-win-win strategy for cultivating Major Donor Champions in service to your mission and major donor growth.

Education Track
Relationship Building
Speakers

Kate Shannon

Photo of Kate Shannon
Kate Shannon is Assistant Vice President, Senior Financial Advisor at Merrill Lynch. She earned her M.A. in Philanthropic Studies from The Lilly School at IU, where she was a Jane Addams-Andrew Carnegie Fellow. Kate has served as wealth advisor to affluent clients for over fifteen years but got her start in nonprofit development with her CFRM from The Fundraising School. A servant-leader and values-based guide, Kate stands at the intersection of money and meaning.

June 30

11:45am - 1:00pm

Who’s a Philanthropist? I am.

(Session Run Time 75-minutes) As communities of color grow in wealth and influence, and women from all racial backgrounds lead through philanthropy, common perceptions of who society sees as a “philanthropist” are being challenged as never before. Women Give 2019 explores the intersection of race, gender, and giving, dispelling myths about who is philanthropic.

Education Track
Relationship Building
Speakers

Jeannie Sager

Photo of Jeannie Sager
Jeannie Sager is director of the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy. WPI believes that gender matters in philanthropy, and that solving the world’s complex problems requires perspective, leadership and generosity from women and men. WPI focuses on conducting, curating and disseminating rigorous research that grows women’s philanthropy. Jeannie is a seasoned nonprofit executive with over 25 years of experience in health care, higher education, and independent school leadership.

June 30

2:20pm - 3:35pm

Donor Love: Brain, Data, and Experience to Supercharge Your Donor Retention

(Session Run Time 52-minutes) Have you ever wondered what "donor love" means in practice and how to measure it?  With the help of neuroscience and real fundraising cases from around the world, this session will show how to engage donors using science, experience, and data to supercharge the lifetime value (LTV) of donors

Education Track
Relationship Building
Speakers

Francesco Saverio Ambrogetti

Photo of Francesco Saverio Ambrogetti
Francesco Saverio Ambrogetti is the UNICEF global lead of supporter engagement in NY. Before reaching this position, he was at the Capital Development Fund of the UN and director of fundraising for UNICEF Italy. He has over 20 years international experience with UNICEF, UNAIDS, World Bank, WWF, and MSF, in Geneva, Panama,Bangkok. Ambrogetti teaches at the University of Bologna and authored Emotionraising: How to Astonish, Disturb, Seduce and Convince the Brain to Support

June 30

2:20pm - 3:35pm

How to Evaluate Your Fundraising Strategies for People Who Hate Math

(Session Run Time 61-minutes) You don’t have to be a mathematician to quantify your fundraising efforts and decide which offers the best return on your investment. Learn simple tricks to assess individual development strategies and build evaluation into your development plan. Practice these tricks through a guided activity using info from your organization.

Education Track
Relationship Building
Speakers

Ivy Buchan

Photo of Ivy Buchan
Dr. Ivy R. Buchan fell in love with volunteerism and board governance in high school. She has 19 years of experience working with nonprofits and earned her Ph.D. in Administration and Leadership in the Nonprofit and Public Sectors with a research focus on multidisciplinary team collaboration. Ivy is a Licensed Consultant of legal and ethical nonprofit standards through PANO, Standards for Excellence. She also started two nonprofits and edited three nonprofit textbooks.

June 30

2:20pm - 3:35pm

Peer to Peer Fundraising: Empower your donors AND raise more money!

(Session Run Time 75-minutes) Peer to Peer fundraising is a powerful yet underutilized strategy for strengthening donor relationships, engaging Millennials, acquiring new donors, and raising more money. In this session, participants will learn tangible steps to create and run a successful P2P campaign while also debunking myths that will hinder success.

Education Track
Relationship Building
Speakers

Emily Allison

Photo of Emily Allison
Emily grew up in Bozeman, Montana and graduated from Middlebury College in 2010 with a degree in Geography and Environmental Studies. Over the next 5 years, she worked as a backpacking guide, cross country ski coach, and a Project Manager for local marketing and design company. Emily is the Development Director for Bridgercare, the local family planning and reproductive health clinic in Bozeman, and absolutely loves development work and the nonprofit community as a whole!