education sessions

More than 100 total educational sessions* are waiting for you at AFP ICON Virtual 2021. Whether you want to master leadership, relationship building, securing the gift, trends and innovation, or all of the above, AFP has the latest and greatest information to unlock your fundraising potential.

*Sessions and speakers subject to change.
*Session times, dates and assigned rooms subject to change.

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Securing The Gift

6 Trends with the Power to Change Major Gift Fundraising

Major gift fundraisers are laser-focused on donors—but sector-wide trends are changing the field as we know it. We will explore the big picture, bringing together nonprofit leaders to discuss the decline in broad-based giving, the impact of the COVID-19 pandemic, the relentless emphasis on outcomes, and more.

Education Track

Securing the Gift

Speakers

Mary Nemerov

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Mary is Chief Advancement Officer at the Sierra Club, the country's oldest and most influential grassroots environmental organization. She has worked in board development and fundraising for environmental organizations for more than 20 years. A graduate of U.C. Berkeley and the University of Michigan, Mary has led major fundraising efforts in both the Northeast and California. She manages membership and direct marketing, planned giving, business partnerships, brand marketing and major gifts efforts.

Jatrice Martel Gaiter

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Jatrice Martel Gaiter is Executive Vice President, External Affairs for Volunteers of America. Ms. Gaiter is passionate about the nonprofit sector’s strength and relevance, reflected in her work as immediate past board chair of the National Human Services Assembly. She is a frequent speaker on nonprofit management, strategy, public policy and social justice. Ms. Gaiter earned a bachelor’s degree from the University of Maryland and a Juris Doctorate from the Syracuse University College of Law.

Christina Yoon

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As Vice President and Director, East Region for Campbell & Company, Christina uses her broad experience when advising nonprofits. She has experience as an independent consultant and MIT fundraiser. Christina serves on the IDEA Committee of AFP International and is a seasoned speaker. She holds a B.S. from Yale and a Ph.D. from MIT.

Joshua Else

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Joshua Else's career encompasses over 20 years of management, fundraising, consulting, and volunteer leadership. Prior to his current role, he was associate Dean for External Affairs at the Bloomberg School of Public Health. A Wake Forest University graduate, Else also earned an MBA from the University of Hawaii in Honolulu.

Asking for Major Gifts NOW - What’s changed-What's stayed the same - Your toolkit

Bring more joy to your givers by inspiring their major giving. Marcy Heim shares specific major giving techniques of non-profits successful before, during and after COVID - what's changed and what's the same. You will write her 3-sentence ask and leave with a clear action plan for increasing major-giving success.

Education Track

Securing the Gift

Speakers

Marcy Heim

Photo of Marcy Heim
Marcy Heim, CFRE-CSP-PLCC-AFP Master Teacher lives to inspire generosity. Her entertaining presentations and coaching are based on 30 years of major gift relationship-building success. She's made multi-million asks, led a $1.8B campaign, and empowered scores to ask with her trademark 3-sentence Ask. Artful Asker Consulting specializes in major gift relationship management, staff retention, and inspired board engagement. Get her book or on her blog at marcyheim.com.

Become a Crowdfunding Hero: Raise Dollars, Awareness, and Lasting Supporters

Learn strategies for a successful Crowdfunding Campaign! Hear tips and trends for making your campaign a success and participate in small group discussions to create a mock Crowdfunding campaign. Leave with tools to make your campaign stand out, and to keep your donors engaged long after they make their gift.

Education Track

Securing the Gift

Speakers

Sommer Brock

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Sommer Brock, CFRE is President-Elect and a long-standing member of the AFP - Greater Detroit Chapter. She serves as Director of Development for Horizons-Upward Bound (HUB) at Cranbrook Schools and is the founder of No Nonsense Fundraising, LLC. Previously, Ms. Brock served as Manager of Annual Giving for the Detroit Zoological Society, Director of Development for Playworks Michigan and Manager of Marketing and Special Events for the Society of St. Vincent de Paul - Detroit.

Katja Thomakos

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Katja Thomakos, CFRE, is the Director of Development at Cranbrook Institute of Science. Previously, she was Executive Director of the Louisiana School for Math, Science, and the Arts; Managing Director of Water Works Theatre in Michigan; and Assistant Director of Corporate and Foundation Relations at the College for Creative Studies in Detroit. She holds a BA in Theatre and Anthropology from Michigan State University and an MA in Arts Administration from Eastern Michigan University.

Compassion, Creativity, and Courage: How One Foundation Responded to the Pandemic and Thrived

Learn how a hospital foundation moved boldly, while with compassion, to achieve short and long-term results. A courageous, donor-centered, practice-based response strategy was quickly designed and creatively applied to raise crisis funds, strengthen positioning for a capital campaign, expand the donorbase, hardwire multichannel outreach, and strengthen the culture of philanthropy.

Education Track

Securing the Gift

Speakers

Ann Thompson-Haas

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Ann Thompson-Haas, MA, MBA, FAHP is Senior Consultant with Larkwood Consulting. Her greatest passion is helping fundraising and nonprofit professionals succeed. Previous positions include Vice President Development for St. Joseph Health and CEO of the Motion Picture and Television Fund Foundation. Ann is a fellow of the Association for Healthcare Philanthropy, former faculty for the Institute for Healthcare Philanthropy and Fundraising Institute of Australia, an award-winning writer, and winner of the Si Seymore Award.

Cory Davies

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Cory Davies is the RMH Foundation’s Executive Director where he has worked for 12 years. A recipient of last year’s Association for Healthcare Philanthropy’s Top 40 under 40 Award, Cory's prior work includes: adjunct faculty at James Madison University; outreach coordinator at the Collins Center (Harrisonburg, VA); and associate at M+R Strategic Services (DC). When he’s not working he’s committed to learn to surf before he turns 40. Time is ticking fast on that goal.

Finding and Winning Grants for your Nonprofit: A 7-Step Structured Approach

Nonprofit professionals are under constant pressure to find and obtain grant funding, with little or no staff dedicated to the task. In this session you will learn a structured approach to find and win grants, even in a challenging economy.

Education Track

Securing the Gift

Speakers

Margit Brazda Poirier

Photo of Margit Brazda Poirier
Margit is one of only 350 certified Grant Professionals and 1 of only 20 Approved Trainers in the U.S. Margit and her team have written and received millions in grants from federal, state, and foundations – and she has the unique perspective of understanding both grant seeking and grant making, given her experience leading a prominent New York foundation. Margit is a nationally published author and frequent speaker on all aspects of grant development.

How to Write a Compelling Case for Support

Nonprofits do a lot of good. They deliver services and fill needs not met by private industry. How do they SHOW the need for their services and express why delivering on the mission is critical to the community, so that they can secure appropriate funding? This session will show you!

Education Track

Securing the Gift

Speakers

Tracy Vanderneck

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Tracy Vanderneck, MSM, CFRE is president of Phil-Com Training and Consulting where she works with nonprofits on fundraising, board development, and strategic planning. She holds a Master of Science in Management with a concentration in Nonprofit Leadership, a graduate Certificate in Teaching & Learning, is an AFP Master Trainer, is a Personal Fundraising Coach with Network for Good, and writes columns for NonProfit PRO and AP Perspectives.

Major Gifts: From Concept to Close in 100 Days

Alignment with the donor’s decision-making process is key to both successful and efficient major gift solicitations. This session discusses key principals of aligning your cultivation and solicitations with the donors’ decision-making process as well as how to recruit and organize the rest of your team to best support your efforts.

Education Track

Securing the Gift

Speakers

Benjamin Wirick

Photo of Benjamin Wirick
Benjamin Wirick, AVP Development at AltaMed, implemented a systematic approach to major gifts, emphasizing alignment with donors’ decision-making process via common processes, language, and metrics. Through this approach and subsequent initiatives, AltaMed increased funding more than 350% over four years. Prior to AltaMed, Wirick founded a nonprofit consulting firm which developed campaigns, major gift solicitation, and annual giving programs. Wirick attended CSU Long Beach for both a graduate (MPA) and undergraduate (Literature) degrees (go Dirtbags!).

Making Planned Giving 101 FUN!

Are you afraid to talk about Planned Giving? Come to this fun session where you will roll up your sleeves and create your 12 month plan for starting or reigniting a legacy program. Guaranteed 8 simple and easy steps to Planned Giving 101 success.

Education Track

Securing the Gift

Speakers

Nancy Beard

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Nancy McEneny Beard is president of United Church Homes and Services Foundation. She is a graduate of Queens University and has over 25 years of fund development and non-profit leadership experience. She is a certified Master Trainer through AFP. Nancy is a motivational speaker and a certified life coach with a private practice serving women in the non-profit sector. Currently, she serves as president of North Carolina Council of Charitable Gift Planners.

Navigating the Sea Change: Engaging Next-Gen Leaders & Grant Seeking in Post-COVID Times

There are big changes in the world of foundation grants. Next-gen leaders are taking the reins as the sector responds to COVID-19 and its aftermath. Learn how we must adapt our grant seeking strategy, strengthen our case and change our approach to winning vital grant support.

Education Track

Securing the Gift

Speakers

John Hicks

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John Hicks, CFRE, is principal and founder of DLBHICKS LLC, a fundraising consulting and strategy firm that helps clients build and strengthen grantseeking programs. He is a faculty member at Columbia University's Nonprofit Management Program and a grant writing instructor for Candid. Hicks has been awarded "Stellar Speaker" status by CASE and has appeared as a presenter for AFP, The Chronicle of Philanthropy, The Ford Foundation, and the Institute of Fundraising (U.K.).

On the Road to Monthly Donor Success

In this interactive session you will learn the steps involved to implement a monthly donor program for your organization, using channels and systems you already have in place. Attendees receive a monthly donor roadmap to use as a tool, a monthly donor retention playbook, a monthly donor planner and more.

Education Track

Securing the Gift

Speakers

Harvey McKinnon

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Harvey McKinnon is a seasoned trainer who has delivered fundraising keynotes at conferences from Australia to Norway. He has authored a number of books – three on monthly giving. He co-authored the #1 bestseller The Power of Giving, translated into eight languages. Harvey sits on a number of boards and has spoken at the AFP International conference more than 20 times.

Erica waasdorp

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Erica Waasdorp, President of A Direct Solution, author of “Monthly Giving. The Sleeping Giant”, AFP Master Trainer, presents in person and via webinars. She works with nonprofits throughout the US, as well as internationally, assisting with appeals and monthly giving acquisition, retention and upgrades.

Raising Major Gifts and Elevating Your Philanthropic Culture as the World Recovers from Crisis

The pandemic illuminated strengths and weaknesses of fundraising programs. How do we recover and better prepare for future crises? We examine bold yet humble tactics to invite and secure major gifts during the recovering; sustain and grow meaningful relationships and elevate the philanthropic culture with the board and CEO.

Education Track

Securing the Gift

Speakers

Susan Holt

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Susan Holt, President and Senior Consultant, Vision Philanthropy Group, has over 35 years of experience leading and advising high performing philanthropy programs. Susan has structured new fundraising programs and staffed and advised campaigns ranging from $10 million - $1. 3 Billion, including periods of crisis. She has an extensive track-record in major and mega-gift philanthropy, staff development, engaging and developing high influence boards, and coaching CEOs, volunteers and staff in the art of "Bold Asking".

Right Person, Right Message, Right Time: Marketing Automation for Online Fundraising

Digital fundraising allows us to give the right message to the right person at the right time! How do we do it without losing our minds? Marketing automation! Learn what’s possible, what’s working and what’s NEW in marketing automation—and how you can use it to improve your fundraising program.

Education Track

Securing the Gift

Speakers

Lara Provance

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Email Marketing Manager Lara Provance has a decade of nonprofit email marketing experience. She currently works for the Student Conservation Association and, prior to SCA, for the Humane Society of the United States. She has previously presented on the topic of email deliverability and is eager to share how she applies marketing automation while navigating around system limitations. Lara lives with her husband and cat in a small town outside of Pittsburgh, PA.

Wendy Husman

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Wendy Marinaccio Husman is an Account Director with Mal Warwick Donordigital. A fundraiser for nearly two decades, her favorite topics are digital fundraising, monthly giving and data. Her MWD clients have included Mercy For Animals, Corporate Accountability and Project HOPE, among many other organizations doing fantastic progressive organizing. Prior to her work with MWD, she worked as Membership Director for the Golden Gate National Parks Conservancy and Development Director for Alonzo King LINES Ballet.

Rewriting Your Nonprofit’s Story for the New Normal

Funding will only become more competitive in the wake of COVID-19—and the organizations that stand to compete will be those that make the most convincing case to funders. In this session, learn techniques to rewrite your story and craft the most compelling proposals for our new state of normal.

Education Track

Securing the Gift

Speakers

Lauren Steiner

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Lauren Steiner is a noted expert in grant seeking, having founded Grants Plus in 2007 to help more worthy causes raise more grant funds. Because of Lauren’s leadership, Grants Plus employs more than twenty staff across Ohio and has secured more than $160 million in grant funding for nonprofit organizations. Lauren is a former board member of AFP Greater Cleveland and past president of the Grant Professionals Association Ohio–Northern Chapter.

Steering Through A Storm : How a Small Nonprofit Can Successfully Navigate a Crisis

The COVID-19 pandemic upended the globe, shuttering businesses and weakening nonprofits when they were needed the most. Find out how one small nonprofit successfully navigated the crisis and quadrupled annual individual donations in three months through messaging, media, technology, partnerships and digital storytelling without spending a dime.

Education Track

Securing the Gift

Speakers

Kohinoor Chakravarty

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Kohinoor Chakravarty has more than 18 years of nonprofit experience. During her tenure at Catholic Charities, she worked with individuals and families dealing with financial, social and emotional challenges. Most recently she was the Development Director at There With Care supporting families and children with long-term health issues and prior to that she was Development Director at Foundation For Excellence, a non-profit focused on higher education for underprivileged children.

Josh Selo

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Josh Selo is the Executive Director of West Valley Community Services. Josh has more than 18 years of experience in the nonprofit sector. He has worked as the Associate Executive Director at the Palo Alto Family YMCA, the Chief Operating Officer of the JCC in Rockland County. Josh has an MBA in Finance from Washington State University and a Masters Degree in Education from the William Davidson Graduate School of Education.

THE ASK©: Make it THEIR IDEA!

Do your board, staff, and volunteers feel “pressured,” “uncomfortable,” “self-conscious,” when they need to Ask supporters to meet, come to an event, or heaven forbid, for money! This BRAND NEW session will show you that in just one simple conversation THE ASK will always be ASKEE’s Idea!

Education Track

Securing the Gift

Speakers

Laura Fredricks

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Laura Fredricks, JD is the Billion Dollar ASK Maker Powerhouse. As a global consultant she trains and coaches individuals, nonprofits and businesses on How to ASK and GET exactly what you want. Her practical advice has brought resounding sustainable monetary success worldwide. Her latest book: “THE ASK: For Business, For Philanthropy, and Everyday Living” has helped hundreds of boards, fundraisers, attorneys, entrepreneurs, teenagers, artists and philanthropists get their Best Life Possible, through THE ASK©

The Giving Brain: The Art and Science of Legacy Giving

Thanks to brain imaging technology and the explosion of neuroscience, we know eight times more about how the human brain actually works than we did just 30 years ago. And you know what? A lot of planned giving best practice runs contrary to how donors actually think, feel and decide.

Education Track

Securing the Gift

Speakers

Holly Wagg

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Holly Wagg is Managing Partner at Good Works. She’s the co-author of You Can’t Take It With You: The Art and Science of Legacy Fundraising (the 2nd edition of Iceberg Philanthropy), the go-to book on planned giving that shows how ordinary donors make extraordinary gifts to charity in their wills. Through her legacy, digital and direct mail fundraising, she’s worked with clients like WWF-Canada, Kids Help Phone, Ontario SPCA and SOS Children’s Villages.

The Power of Legacy to Transform Your Future

Kimberley Blease, Stephen George, and Alexis Gaiptman will demonstrate how integrating planned giving across your donor journeys will enhance your current relationships and support long-term relationships. This session will give you the tools to build a transformational legacy strategy focused on what people need to connect with your cause

Education Track

Securing the Gift

Speakers

Alexis Gaiptman

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Alexis Gaiptman, CFRE is the Associate Director of Development at Montreal Neurological Institute and Hospital (McGill University). She’s a proven leader with over 14 years of fundraising experience in healthcare. She’s driven by her passion for growth, ability to embrace new challenges and desire to better local communities. Alexis is the Secretary on the AFP Quebec Board, is a Director on the AFP Canada Board, is a dedicated volunteer with AFP GTA and AFP Global.

Kimberley Blease

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When it comes to building high-value donor relationships, Kimberley’s energy, enthusiasm and original thinking is unparalleled. With over 30 years of experience in both the corporate and not-for-profit sectors, Kimberley is a fundraiser and marketer who believes in building high value donor programs from the ground up. She helps not for profit organizations raise the bar on the experience their donors receive and inspiring donors to do more in the process.

Stephen George

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Stephen is a fundraising and leadership coach who specialises in helping charity leaders become entrepreneurial leaders who change behaviour and raise more money. He was chairman of Remember a Charity, a consortium promoting gifts in wills, and is now vice chairman of the UK’s Institute of Fundraising.

Three Keys of Negotiation

There are three key concepts that transform any negotiation. In this talk, we work through each, citing examples from neuroeconomic literature and current event case studies. Come prepared to walk away understanding how and where the three keys are at play, and how to leverage the keys for your organization

Education Track

Securing the Gift

Speakers

Scott Wayne

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Scott Wayne is Managing Partner of Envoy, the leading market intelligence and negotiation firm. He leads a team in supporting clients in investigating markets in order to build partnerships and shift market behaviours. Scott learned his craft working as a British Diplomat, before moving to the private sector. He holds undergraduate and graduate degrees in International Relations from the London School of Economics and Georgetown University’s School of Foreign Service.

Giving in Ramadan - Charity TV Advertising Competition; Case Study

Ramadan is the holy month of giving in the Egypt. For NGOs to stand out, TV remains key to any non-profit’s strategy for its unrivaled reach at scale. Come and watch TV AD campaigns of the major 5 NGOs in Egypt, and share in their evaluation.

Education Track

Securing the Gift

Speakers

Perihan Abou El Ela

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Perihan Abou El Ela is Senior Fundraising Manager in Misr El Kheir Foundation. She is the President of Association of Fundraising of Professionals Egypt & MENA Chapter. She is also a member of Philanthropy committee in the Arab League. A gender advocate with MA in Gender and Development and post graduate diplomas in; Public Policies and Child Rights; Euro Mediterranean Relations from Southern Perspectives and Projects Evaluation and Feasibility Studies.

Amal Mobadda

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Eng. Amal Mobadda Chief Fundraising Officer, Misr El Kheir Foundation Chairman of the Board of Directors of the Egyptian Federation of Intellectual Disabilities Chairman of the Board of Directors of the African Federation of Intellectual Disabilities Member of the International Sports Federation of Intellectual Disabilities (INAS)

Nancy El Sherbiny

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An Executive MBA graduate with a marketing focus and over 20 years of experience in marketing communications, advertising, PR, corporate communication, events management and crisis management

Khaled Fasih

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I have more than 10 years solid fundraising experience in the leading NGO in Egypt, establishing and leading a team of +50 fundraisers and marketeers. I served as the president of AFP Egypt & MENA Chapter and a member of the AFP Board of Directors Nominating Committee for the past two years. I gave fundraising training sessions to more than 300 small NGOs in Egypt. I hold MBA